The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout …
more ...Anchor texts are often highlighted or underlined so that the clickable text elements differ from the rest of a text. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. As opposed to general web directories …
more ...Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. Make no mistake, negative SEO is a severe threat to your website and can decimate years of search efforts within a few days. Some growth opportunities …
more ...There are many niche communities specialized in different topics, such as films, gaming, programming, marketing, etc. These communities don’t just bring people with common interests together, but also let members submit the latest, coolest content. A good trick is to dig into your Google Analytics to see the top …
more ...When it comes to SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. There is invaluable information to be gained by …
more ...If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. However, it takes many years of industry experience to notice trends and developments to …
more ...But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. For example, there’s social media, but there’s also social bookmarking. Faceted navigation allows users to filter and narrow content and …
more ...Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. Unsurprisingly, larger companies tend to outspend smaller firms when it comes to …
more ...There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it …
more ...Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. The internal links of your website are important. They define the hierarchy of your website and they help your website visitors …
more ...Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. As well as …
more ...You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the …
more ...The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a Website in SERPs (Search Engine Result Pages) to provide a short description about the Website. The only way unethical SEO techniques are ever going to be eradicated is when Google themselves …
more ...Optimizing your site’s speed score is an important factor because your visitors aren’t going to wait around for your page to load. They have thousands of options to choose from on the web, and if your blog isn’t loading fast enough, they will hit the back button …
more ...They are page-level signals and can be implemented in a meta tag or in an HTTP response header. Therefore, you will want to check that everything is intact with it. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. Many beginner …
more ...Every piece of information about a page can be turned into a long list of words. SEO has been in the mainframe of digital marketing for little above two decades. Our talented team have provided professional SEO and SEM services for numerous businesses from a variety of different industries. Now …
more ...Conversions happen only when a visitor’s comfort levels in trust and transparency are met. If you search Google, it gives priority to selected official news services, such as the New York Times and so on. You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One …
more ...Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. Spend a little time thinking about how you can get inbound links for your website. Write informative, high-quality blog entries and share them on social networks …
more ...Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. Only 5% (or less) of top websites are performing at the level where black hat methods reap …
more ...To take the lollipop example, say you had the main lollipop page as a sales page. There are other methods of driving traffic to your website, including via social media, online advertising, referrals from other websites, and more. However, search engine traffic remains one of the most common and cost-effective …
more ...Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign. Always keep an eye on your competitors. Find out what keywords they optimize their websites …
more ...Integration is a two-way street. Google is constantly looking for ways to improve the quality of their search results. You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand. SEO is a long-term commitment that …
more ...Backlinks are absolutely key to boosting your site’s position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according to most search engines, a site that is being talked about and recommended a lot online must be doing …
more ...With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own. To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search …
more ...Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for local businesses because local online searches lead to visitors and purchases. If you research your competitors, you will probably notice that they have …
more ...You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called a “semantic universe,” which is like a spider web of related terms and synonyms. When you use terms that are similar to your keywords, your keywords get a bump too. If you’re …
more ...You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. The idea is to make every piece of coding and the meta-tags of that particular optimised web …
more ...However, should you be able to rank highly for a generic keyword, you should expect a good amount of internet traffic from that keyword. Great copywriters know the importance of using “power words” during content creation – they evoke emotion. If you choose to work with a professional SEO agency, then …
more ...What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? In terms of conversion and usability, it would be wise to place important content of a website “above the fold,” in other words, in the immediately visible area, since users …
more ...Further, many SEO specialists claim that people don’t see even the entire first page, but only the first 5 results, which is, when we take in considering that we want to get information quickly, a very understandable assumption. Choose your keywords carefully, and keep user intent as your primary …
more ...A Google research recently revealed that four out of five users trust search engines for local searches Mobile does not necessarily mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that’s their smartphone. The Twitter community, on …
more ...Content is important for every aspect of your marketing strategy. The benefits of having a SEO friendly website are vast, a huge advantage is the building of brand awareness. Google consistently changes its preferences as to what it ‘likes’ in a website – this is relevant because when someone searches for …
more ...