If you want your website to rank well on Google, you’ll need to post high quality content. SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get …

The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout …

There’s little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. It’s great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the …

Anchor texts are often highlighted or underlined so that the clickable text elements differ from the rest of a text. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. As opposed to general web directories …

Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. Make no mistake, negative SEO is a severe threat to your website and can decimate years of search efforts within a few days. Some growth opportunities …

Well-written page titles of a suitable length will help your pages stand out in search results and help search engines understand what your pages are about. I find that the more I read from other people’s perspectives on the industry, the more unique ideas I can bring to the …

There are many niche communities specialized in different topics, such as films, gaming, programming, marketing, etc. These communities don’t just bring people with common interests together, but also let members submit the latest, coolest content. A good trick is to dig into your Google Analytics to see the top …

When it comes to SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. There is invaluable information to be gained by …

If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. However, it takes many years of industry experience to notice trends and developments to …

But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. For example, there’s social media, but there’s also social bookmarking. Faceted navigation allows users to filter and narrow content and …

Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. Unsurprisingly, larger companies tend to outspend smaller firms when it comes to …

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it …

This can be difficult because you always have to stay on top of changes being made within the industry. Google and its furry animals have done a good job at identifying thin content and penalizing sites that publish it. The Web Crawler is a software that browses the World Wide …

Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. The internal links of your website are important. They define the hierarchy of your website and they help your website visitors …

Copy what works but don’t follow the crowd: Find a good stream that isn’t overfished; stand where the current runs strongest; and use the right bait. From Google's point of view, it is not advisable to place the actual content of the page below the fold. The world …

Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. As well as …

Then your rankings don’t really matter. Content is a very important part of your website but it is far from the only on page factor that will affect how well your website performs. For example, typically I can predict a fair portion of what will trend on Twitter any …

You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the …

The solution to this issue? Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently click back again to Google. A high bounce rate indicates that people did not find what they were …

If you want to do good marketing, look at the SEO as an investment that will pay off to you in the long run. Such content doesn’t go out of date. Think about what happens when you type a query into a search engine. The results you get back …

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. Remember that, ideally, you want no more than 2 hashtags per tweet, as this can make any tweet look …

The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a Website in SERPs (Search Engine Result Pages) to provide a short description about the Website. The only way unethical SEO techniques are ever going to be eradicated is when Google themselves …

Optimizing your site’s speed score is an important factor because your visitors aren’t going to wait around for your page to load. They have thousands of options to choose from on the web, and if your blog isn’t loading fast enough, they will hit the back button …

Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as you continually keep tabs on keyword search results, you’ll see some new sites sneak their way up. SEO is all about …

They are page-level signals and can be implemented in a meta tag or in an HTTP response header. Therefore, you will want to check that everything is intact with it. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. Many beginner …

Every piece of information about a page can be turned into a long list of words. SEO has been in the mainframe of digital marketing for little above two decades. Our talented team have provided professional SEO and SEM services for numerous businesses from a variety of different industries. Now …

Conversions happen only when a visitor’s comfort levels in trust and transparency are met. If you search Google, it gives priority to selected official news services, such as the New York Times and so on. You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One …

Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. Spend a little time thinking about how you can get inbound links for your website. Write informative, high-quality blog entries and share them on social networks …

Build a unique contact page for each location that you operate and mark up your location information in Schema.org. Every site has at least a few internal links because you have to in order to link your content together. But it’s a benefit to your SEO efforts AND …

Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. Only 5% (or less) of top websites are performing at the level where black hat methods reap …

To take the lollipop example, say you had the main lollipop page as a sales page. There are other methods of driving traffic to your website, including via social media, online advertising, referrals from other websites, and more. However, search engine traffic remains one of the most common and cost-effective …

An example of a Meta Tag that does not necessarily impact on SEO is the viewport Meta Tag; Sitemap files contain a list of page URLs that you want indexed and are read by search bots. Over the last several years, Google has made huge strides in driving better UX …

Remember; never, ever, ever write your own reviews. Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a …

Now, you need to be absolutely sure that your website has the amount of pages that the search engine recognises, If not, your website is likely suffering from one of two problems. One issue often cited by those who believe links aren’t as important to SEO today is that …

Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign. Always keep an eye on your competitors. Find out what keywords they optimize their websites …

Integration is a two-way street. Google is constantly looking for ways to improve the quality of their search results. You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand. SEO is a long-term commitment that …

Backlinks are absolutely key to boosting your site’s position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according to most search engines, a site that is being talked about and recommended a lot online must be doing …

With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own. To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search …

Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for local businesses because local online searches lead to visitors and purchases. If you research your competitors, you will probably notice that they have …

You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called a “semantic universe,” which is like a spider web of related terms and synonyms. When you use terms that are similar to your keywords, your keywords get a bump too. If you’re …

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. The idea is to make every piece of coding and the meta-tags of that particular optimised web …

However, should you be able to rank highly for a generic keyword, you should expect a good amount of internet traffic from that keyword. Great copywriters know the importance of using “power words” during content creation – they evoke emotion. If you choose to work with a professional SEO agency, then …

What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? In terms of conversion and usability, it would be wise to place important content of a website “above the fold,” in other words, in the immediately visible area, since users …

Testing The Website’s Global Navigation As you can tell from the screen shot of InMotion Hosting’s page, the global navigation is the set of links that can be accessed from any page on a website. A sitemap (with which you may well be familiar) is an HTML page …

Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and "alt" attribute, both of which you should take advantage of. With White Hat tactics, Google is more likely to uphold your rankings as you …

While you don’t want to over do it, these keywords help Google associate your pages with searcher’s queries. This can hurt user experiences and impact search rankings.Your site should be free of broken links and configured to signal broken links to crawlers using a 404 response status …

Further, many SEO specialists claim that people don’t see even the entire first page, but only the first 5 results, which is, when we take in considering that we want to get information quickly, a very understandable assumption. Choose your keywords carefully, and keep user intent as your primary …

A Google research recently revealed that four out of five users trust search engines for local searches Mobile does not necessarily mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that’s their smartphone. The Twitter community, on …

They get used to one rule and a new rule comes into place, when in fact, if you look at the evolutionary direction of SEO, it’s been consistent throughout its history. The Google Webmaster Tool is a handy set of utilities that allows you to see your website or …

Content is important for every aspect of your marketing strategy. The benefits of having a SEO friendly website are vast, a huge advantage is the building of brand awareness. Google consistently changes its preferences as to what it ‘likes’ in a website – this is relevant because when someone searches for …