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What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? Search engines can quickly scan for pages that are likely to match a search query. When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window?

Advantages of content and how you can take advantage of this

Many people make the mistake of constantly stuffing the same keywords all over a piece of content in order to attract the spiders. If it notices the same keyword used over-and over, the spider will just crawl on by, looking for other, better content related to the same keyword that they can rank. A keyword is better displayed every 70-100 words. Google absolutely loves internal linking Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your content to be and, therefore, will rank your pages higher on search results. It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. The fastest turn around in organic traffic comes from small tweaks to existing pages.

Unexpected ways hits can impact your marketing efforts

The search engine wants to prevent that the amount of banners ads “above the fold” does not exceed a certain limit. Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. Spend a little time thinking about how you can get inbound links for your website. Write informative, high-quality blog entries and share them on social networks. Another great way to get inbound links is to write blog entries about current events or news. This will increase the probability of getting links from media outlets or opinion shapers. To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution for this.

Find out more about landing pages

Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a short period of time, but sooner or later, search engines are likely to catch on. Not only could Google remove your site entirely, these types of tactics can ultimately destroy your online reputation. The reason for this is because SEO is an inbound marketing strategy; Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Yes, in a vacuum having 10 pages versus having 2 pages is a good thing."

Be clear, truthful and accurate when it comes to analytics

If you don’t know what you’re aiming towards, who you’re targeting or why you’re doing it, then it is likely that the content you create and the attitude you take will be disjointed and even counter-productive to your end goal. In Have you ever dreamed about osoo for this? particular, words joined with underscores may be viewed as a single word during searches which is rarely what you want. What keywords would my customer or target audience use to describe what they want? Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality.