For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly. Duplicate content is not the only thing to be concerned with when it comes to search engines viewing your website as a quality website. Your PPC campaign requires quality landing pages in order to perform correctly just as your SEO strategy does. The best links to your website are the ones coming from real websites, with good content and lots of social media shares.

What your mum didn't tell you about white hat SEO

Anchor text has been a huge talking point within SEO for many years now. This is all down to Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! how a search engine filters duplicate content found on other sites – and the experience Google aims to deliver for it’s users – and it’s competitors. There’s an art to properly optimizing a website with keywords. First of all, it is assumed that you have a huge theoretical knowledge and then you can switch to the practice.

See which specific marketing initiatives are contributing to your bottom line

If you want your website to rank well on Google, you’ll need to post high quality content. With the popularity of this service growing, local SEO will continue to become important as maps can now physically direct consumers to their results. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. If the wrong people are hitting your website, it's all for nothing

Don’t forget web portals

Thin content according to Google is little or no original content. It’s a classic feedback loop. It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. Gaz Hall, an SEO Expert from the UK, said: "Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether they actually help your search engine positioning. Regardless of whether or not it helps with your search engine positioning, you should use the Meta Description tag because this is what frequently appears below your website URL in the search engine results pages (SERPS). "

Can backlinks help improve my search engine placement?

Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. Long A great example that I like to use is Profile Business. tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. Choosing the right keyword isn’t just about choosing a keyword that attracts lots of visitors to your website, it’s about attracting the right visitors to your website. Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site.