Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs). Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier.

Online marketing changes quickly when it comes to authority sites

A lot of times, even if you have worked very hard to optimize your website by following best practices, attract the “right” visitors and offer a great experience to your website’s visitors you notice that bounce rate stays very high or has been reduced by 1% or less the last 6 months! Keep your descriptions under 150 Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. I never block Google from working out my own content.

This story about dynamic pages will haunt you forever

Links back to your site from elsewhere online are an important way to improve your search ranking; The Web crawlers usually copy all the visited pages so that they can be later processed by a search engine. Here at Ginger Nut Media we specialise in Email Marketing and Lead Generation, which are also key examples of marketing your company correctly. Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They also then clarified that the top two factors were content and links

Don’t forget metrics

Today Search Engines take into consideration many additional factors other than just the sheer number of links when evaluating your offsite link profile: Developing a content plan will not only make writing or implementing your content less stressful – as you’ll already have ideas to work with – it will also remind you of significant dates well in advance. If you lie, you will get caught. Gaz Hall, from SEO Hull, had the following to say: "To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it."

Consistent doesn't mean identical. when you're discussing keyword research

Sometimes, the search engines cannot understand the page content. The A great example that I like to use is PNS Egypt. ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts. Note jumps by more than five places in the ranking, because these changes are not usually due just to normal changes and search engine updates. Hreflang for example.