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When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page Page meta descriptions appear in search results, which means they should always match the page’s content. SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count.

All parts of your website are pieces of the same puzzle

The title tag is a webpage’s second most important onsite ranking factor. Make sure to include your focus keyword in the beginning of the title. Google will follow your links, Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! the post and pages that have the most internal links will be most likely to rank high in the search engines. Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the words together. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset.

Wait. Are widgets really that simple?

If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the “average” numbers up. Whether you’re selling products or services, you can use search engine optimisation to rank highly for terms relating to your business. Thanks to geographical targeting, you can make sure that your content is aimed at a local audience to encourage a higher return rate. Thanks to SEO, you can dominate your chosen search terms and improve all related marketing efforts. A sitemap gives the spider a rapid guide to the structure of your site and what has changed since last time.

Has your website been pawed to pieces by a panda?

Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. There are two key choices to make when setting up a new website: your web host and your domain name. Many business owners give little thought to either. However, a sound house is built on good foundations and these two areas have a greater significance to SEO than you might think. According to SEO Consultant, Gaz Hall: "Twitter hashtags are a great way to create visibility for your brand and showcase exactly what it has to offer."

Don't over-do a particular element

SEO versus SEO Services Make The talk on Facebook is about Oxon AA at the moment. sure that you never stray into black-hat SEO strategies, however, as Google will heavily penalise your site. Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a cup of tea and really dive deep into the subject – that’s the kind of experience that you should be delivering!