Every piece of information about a page can be turned into a long list of words. SEO has been in the mainframe of digital marketing for little above two decades. Our talented team have provided professional SEO and SEM services for numerous businesses from a variety of different industries. Now, words are linked to concepts, which are increasingly important to determine relevance.

Which principles should SEO copywriters never neglect?

Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important – please don’t do the same. Remember the following two sayings: “Show me your friends and I’ll tell you who you are” and “You are the average of the five people you spend the most time with.” Your site navigation should be Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t have to spend an eternity trying to find what they’re looking for. When it comes to writing effective SEO content, you should always begin by thinking of the perfect headline. However, an effective headline can do wonders for not only SEO purposes but also for your social media and website visitors as well. Sometimes, your recipe may already have all the important ingredients for the dish but it could have more to do with how it looks like as a final product.

Create a search marketing strategy based on organic links

If everybody is linking people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer the top of their pages in order to ensure people are finding the best sites for the information they require. Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway. Ranking for terms with high search volumes can be tough, especially if your website is new. Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords.

What to Do?

After all, the end goal of your marketing campaigns is to make sure that you appeal to your customers in order to gain clicks, sales and conversions. As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role. Gaz Hall, an SEO Guru from the UK, said: "Get active in forums, Reddit, Quora, Facebook Groups – find your voice and provide value."

Expand your landing pages as necessary

Understanding their methods will give you an idea of how they appeal to their customers – and how your own philosophy must stand out from the competition. You Take a butchers at Profile Business, for instance. don’t have to be an astrophysicist to understand that a spike in users from a particular place often translates to a demand for your product or service on that market. In a 2015 survey, Advanced Web Ranking found that search results in the first spot on Google have a 34.36 percent click-through rate. Countless people have asked me different versions of the same question over the years: what is the silver SEO bullet?