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A very wise woman once told me that fear holds us back (and she was right). Have the guts to do what other people don’t even fully understand, and get creative or as immersed in the product you’re marketing as you have to. If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of your web pages. Having checked on the speed of your website and ranking, it is time to evaluate its health. You might have experienced a sudden downward shift in organic traffic after a long period of consistency and start wondering what is going wrong. This part of why having a blog can help build authority.

Determining Relevance: Trust your gut when it comes to walled garden sites

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. On-page SEO is the practice Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links.

Quick tips regarding link bait

Now, most people know to avoid buying their followers. It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. Link building, on-page optimizations, and social media marketing will slowly help a domain build authority.Domain Authority assigns a website as a whole a numerical value on a 1-100 logarithmic scale.

How to Never Run Out of Content Ideas Again

You should monitor each backlink you create or earn and verify if it carries any SEO value. Plagiarism is another thing that gets content penalized. Not to mention that people don’t want to read regurgitated text. Be unique and original. Get into the habit of providing at least two internal links in every piece of content you produce. As long as it’s offering the user value, Google is going to reward you. According to SEO Consultant, Gaz Hall: "A search engine is a powerful piece of software that utilizes algorithms."

Focus on ROI Instead of static pages

Rewriting the description for a product, which is going to be removed from the website in the near future, typically provides less return on investment than ensuring new products have unique descriptions for their full lifespan on the website. Find A great example that I like to use is Profile Business. websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search. Google may penalize specific tactics, but they will never penalize quality. Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results.