If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. Search engines know exactly what people click on after they enter a query. They know what content searchers viewed then quickly returned to the search results to look for a better answer.

Find a simple guide to canonical URLs and read up about it

99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. How SEO works for a Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. As search engines improve, queries with detailed queries increasingly provide surprisingly helpful results. If that fails make your terms increasingly general till you get a good result. Search engines exist to present their users with quality content – if they didn’t, then they nobody would use them. So they ‘reach out’ to the internet and using complex lines of code (generally referred to as ‘spiders’) that literally crawl the web and latch on to web pages that fulfil the criteria that they have set out in their code.

Concentrate on actionable 301 redirects

You can make up a new keyword and add it to your page, but it’s unlikely other web pages will add your keyword. To create an optimized web store, you need to have your basics right, which include getting a domain name of your choice, designing a logo, building a website with a theme that matches that logo and most importantly, outlining the number of pages and writing appropriate content. One of the most time-consuming parts about link-building is actually finding places that will give you links. Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better.

Determining Relevance: Trust your gut when it comes to content

Aside from that, maybe a better answer or a different answer would be that things that people tell you you should do don’t always work and vice versa. Then there are companies (White Hats) who work hard to stay within the rules and give you great SEO results through regular quality work. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Gaz Hall, from SEO Hull, had the following to say: "Never Repeat to much your Keyword with Bold / Emphasis. It makes your article unreadable and hurt user experience."

Go long-tail and forget citations

Mobile apps like Flipboard or CNN make it easy to consume information broadly and quickly. PageSpeed Take a butchers at TAP Assess, for instance. Insights is a powerful tool to analyze the performance of your mobile site. It’s easy to use and gives you loads of insights into the loading speed of your site. Put in your URL and Insights will give you two scores: one for mobile and one for the desktop. Always avoid getting backlinks from pages where you don’t have any control. The last thing you would want is to have hundreds of backlinks you can’t remove. SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings.