Essentially, you rewrite it. Always ensure that unique content fills the majority of home page body content, as a homepage consisting merely of duplicated product blurbs offers little contextual value to search engines to rank the home page as highly as possible for target keywords in search engines. Check the company’s reputation, have any of their clients had a Google penalty? The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for.

Optimize your website, so it loads quickly

Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. Are your customers business-to-business (B2B), Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! business-toconsumer (B2C), or both? Do you need very different treatments for each segment? (The answer is probably yes.) In fact, if you overuse keywords, you’ll be penalized. You wouldn’t write a novel using the same phrases over and over again, so don’t write your website copy that way either. Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that’s generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If you’re getting positive results after 6 months these will compound after 12 months & re-compound thereafter. The most profitable relationships I’ve entered into with businesses have lasted for over 5 years during which time their fortunes have literally exploded.

What everyone ought to know about quality

Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to perform strongly on social media as well as attract website visitors as well. SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. Duplicate content is not the only thing to be concerned with when it comes to search engines viewing your website as a quality website. Lastly, and probably most importantly, you will want to make sure there aren’t any duplicate or canonical issues associated with the homepage.

Go-All In With Video (Or Get Left Behind)

You need to have a plan in place, or else you’ll end up being seen as a one-hit wonder; if you’re remembered at all. While we have helped websites recover from Google Penalties we happily have never had one of our clients receive one. It helps the search engines quickly determine what the page is about. Gaz Hall, an SEO Expert from the UK, said: "Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure."

How to really understand gateway sites

Answering questions and conversing with your followers is a great way to build brand-loyalty and trust with your audience. Remember Have you ever dreamed about Oxon AA for this? that, ideally, you want no more than 2 hashtags per tweet, as this can make any tweet look spam-like and irritating. Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and boost visits. The more accurate their results, the more often their search engine is used by the public, and the happier they are.