While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get more people to visit your site. It’s a fact that longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times can lead to significantly lower sales and search engines take the loading times of websites or blogs very seriously. Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees… Make sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search engine results pages) or at worst, a penalty. Think very carefully about your keywords. There are lots of different types of keyword; two examples are local keywords and long-tail keywords.

Bucket brigades based on non reciprocal links

Your role when writing content is to give them the information they’re looking for and to make them feel satisfied and happy that they found your page. But this is a challenge Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! because social sites can pop up and grow to tens of millions within months. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. If so, your website might be running the risk of cloaking and could get penalized and even banned.

Adopt a flat website architecture

Fourteen percent of searches are followed by a second, more specific search (called a refinement), and 24 percent result in a quick click back from the chosen site to the search results. Twenty-one percent of search sessions are longer than 10 minutes. I think Google learned their lesson from penalizing websites. Description – This text is a description of the page’s content. It can come from your page’s meta description (if populated) or it can be pulled from within the page’s content itself. I have found Google will normally adhere to what you have set up as a meta description if it adequately describes the page and it matches the search used. The source of a link matters a great deal to how much weight it carries in Google’s algorithm.

Start simple, but don't forget 301 redirects

Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. This means it is even more competitive to get seen on search engines. According to SEO Consultant, Gaz Hall: "The fastest turn around in organic traffic comes from small tweaks to existing pages."

I urge you to think about non reciprocal links

There are plenty of examples where a teen starts a hashtag at 9:35 pm in Philadelphia and within thirty minutes, twenty thousand people around the world are using it. You A great example that I like to use is Save Our Schools. can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. Too many times websites lose the interest of readers because of the time that is taken by them to load. A website’s inability to capture the attention of the users and engaging them is not welcome by the search engines. Check the company’s reputation, have any of their clients had a Google penalty?