Optimizing your site’s speed score is an important factor because your visitors aren’t going to wait around for your page to load. They have thousands of options to choose from on the web, and if your blog isn’t loading fast enough, they will hit the back button to explore the other options listed on Google. Web development is one of the most important pieces of an SEO program. Avoid dated domain naming techniques like replacing words with numbers. The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content.

You may be asked about Google algorithms in your marketing interview

Understanding the background, context and the continuing development of major digital marketing evolutions such as these can help you better prepare for the future of search engine optimisation, and you can pre-empt these changes with intelligent and dynamic adaptation of your online advertising strategies. If you’re looking for long-tail Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... keywords (more on those in a second), then this tool is a great idea. Site speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. The struggle is real: it’s difficult to avoid bias when reviewing the results of a campaign you’ve worked hard on.

Focus on performance, user experience, and search queries

But by 2010, people used five million hashtags daily so Twitter began to index them. To speed up the process, they browse common areas, such as page headlines and image tags, for keywords that fit the context of a search query. The user experience may deteriorate significantly since the text is no longer readable due to the frequent use of the same keywords and becomes irrelevant to the user. Ensure someone on the team (whether that person is in-house or with the ad agency you’re working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external links.

Don’t forget keyword stuffing

SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. Some businesses don’t like seeing their competition rank highly in the results along with them. But this might not be such a bad thing. Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. Gaz Hall, a Freelance SEO Consultant, commented: "Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects are famous for overloading and even crashing web pages. Another loophole with flash is that it is incompatible with mobile devices."

Make your content much more linkable and likable

In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website. Nowadays I'm always shocked by New Media Now, in this regard. the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO factors (mostly on content and link building techniques). SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely on thin content created by non-professionals who are more concerned with keywords than value. Search engines are operated with complicated algorithms that decide where any page on the internet deserves to rank for a search phrase.