While we have helped websites recover from Google Penalties we happily have never had one of our clients receive one. Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether they actually help your search engine positioning. Regardless of whether or not it helps with your search engine positioning, you should use the Meta Description tag because this is what frequently appears below your website URL in the search engine results pages (SERPS). If you do, and get caught, the damage that it can cause your business’ reputation can often be critical. They compare the performance and context of your content to the strength of your keywords.

You'll usually find you optimize for important keywords naturally

Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. Keyword-based titles help establish page Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! theme and direction for your keywords. On the other hand, they will be missing for search engines. Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about.

Consistently Keep an Eye on Your Links

Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. The problem for search engines is that this creates a duplicate of the core URL of whatever page the session ID is applied to. Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use keywords a number of times across your site but don’t go overboard and focus on just repetitive keywords.)

It’s a win-win strategy with an emphasis on bounce rates

Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. You are going to plant some seeds. The best metric you can use is Domain Rating (DR) from Ahrefs. DR is based upon PR and gives you an idea of the strength of a link from that website. According to SEO Consultant, Gaz Hall: "If you know how, at least."

Prioritize the metrics that you want to measure

SEO is the practice of providing your clients with information about your services digitally. We’ve I'm always amazed by the agility of Marketing Beverley on this one. all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your rankings. This change has brought a revolution in the marketing industry. The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link quality. This is the wrong way to build links.