Now, even if search engines change their algorithm and give no advantage to exact match domains (not likely in my opinion), I’m here to say that exact match domains have another benefit: They attract amazing anchor text associated with inbound links! Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website in order to rank at the top of a google search results page. The goal is to bring your page in front of your target market. This kind of search traffic is known as 'organic' and it is the most desirable google traffic because it's FREE! (well unless you are paying a blog content writer!) All major search engines use spider programs (also known as crawlers or robots) to scour the web, collect documents, give each a unique reference, scan their text, and hand them off to an indexing program. Earning links is not about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast rule or way to get you tons of high valued and qualified links.

To get fast rankings, you need stickiness

With Google factoring in the strength of your backlink profile heavily into their search results if you have a bigger backlink profile and more top quality backlinks you will rank higher. Google penalizes websites that are Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! too slow to load as this result in a bad user experience. Load times are essential in that sense to coordinate with your IT or web guy about taking off some non-essential items that can slow your site down. Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it easier for you to rank highly. In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs).

Ranking high in the search engines is tough.unless you concentrate on SERPs

When you think about keywords what are they really? It’s an interesting thing to think about isn’t it, for one thing, keywords are usually short and common. Because people won’t often type in long sentences into search engines. You need to advertise to reach new customers and market your products or services. By studying strategies of others with mad traffic, you start to get the sense for what users are responding to and how usability changes over time. If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas.

Top trends in link research to watch

Every page should have a description that summarises its contents. Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? Gaz Hall, an SEO Expert from the UK, said: "The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we’re dealing with a much more complex environment."

SEO Makes Dollars & Sense

Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the luxury of becoming emotionally bonded to any particular idea. A great example that I like to use is New Media Now. If you are competing with Amazon, and think that you are going to steal a link by telling someone that you built a better online store, you are delusional. The quality and quantity of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results. The common solution to combat this is to add unique descriptions at the top of category pages (not the bottom, where content is given less weight by search engines) that describes what types are featured within the category.