Every page should provide unique content that doesn’t appear elsewhere on the site. Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated.

How you will benefit from blogs

Check to see if all your global navigation links are working properly and that they are for the most part all HTML links, as these are the type of links that are most effective in passing link juice. The search field of practice Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! introduces analytical thinking with creativity and a dash of data. A Google algorithm change was implemented in January 2012, which penalized websites with too many banner ads “above the fold” (“Top Heavy”). Having this long-lasting content on your blog and in your archives is a boon to traffic, social sharing, and more.

Wait. Are non reciprocal links really that simple?

As I mentioned before, Google rates the relevancy of the landing page with regards to the keywords searched by the user. Targeting the keywords to rank in first page of search engine optimization is really a big task. It’s not same for all type of keywords. It’s depend on the type of keyword, type of services you offer and the competition of particular keyword. It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less.

When someone mentions ROI do you think about search engine optimisation?

Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have some tips on who they are and what demographic they fall into. Evergreen content is quality, useful content that is relevant to readers for a long period of time. According to Gaz Hall, a UK SEO Consultant : "This awareness, in the long run, could even potentially lead to customer conversions on your site."

Technical issues affecting SEO have always existed

If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of your web pages. I'm always shocked by Heat All, in this regard. In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated content.