The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content. Thought and care should be given to social when formulating a search-program strategy. There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query. Watch out for tools that attempt to capriciously control your future, like how some CDN’s hijack one’s link-juice via overzealous subdomains.

Find out more about SEO

Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. There’s no need to obsess Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights into how to make your content more effective from now on. Beware of people who proclaim “I’ve got a buddy who works at Google" or claim inside knowledge of any search engine by knowing a current or former employee. This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave.

Create a search marketing strategy based on SEO

Once you have built a great website and filled it with great resources, you need to tell people about it! Rather than simply searching for keywords and keyword phrases, users are beginning to ask longer questions. Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. If it does not already exist, thin content is easy enough to prevent.

Think like a human not a robot when it comes to splogs

We’ve known for a while that Google isn’t the way people find content anymore. Audiences live on social, and it’s the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You find solutions on Google every day, but it may have become such a part of your daily routine that you haven’t realize how easy it is. Why would the fact that engines don’t officially acknowledge social media matter? In March 2016, Google confirmed that it would no longer allow toolbars to use the PageRank checker in the browser, so a host of clones will likely pop up. According to Gaz Hall, a UK SEO Consultant : "Over time, the search engines have become smarter and can actually recognize what a piece of content is about."

The mysterious world of indexed pages

Make sure to review the sites on desktop, mobile, tablet, TV, etc. As The talk on Facebook is about Marketing Beverley at the moment. part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. You may have read on SEO forums that keyword-rich domain names are a waste of time, that users see them as spammy, and that brand presence is more important. As usual, there is some truth in all these arguments, but recognize that if you choose to follow this advice, you are opting not to use one of the most powerful SEO tools at your disposal.