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Is it fun? Seo is really an integral part of digital marketing. The most important targeting decision is to figure out who the target actually is. Keyword-based titles help establish page theme and direction for your keywords.

Links are important, but not as important as they used to be

Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. Even though images aren’t considered Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! text content to crawling search engines (no, not even infographics or images that have a lot of text on them), ALT tags are a way for search engines to crawl the image and gather information about it and it’s content. When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with.

Unexpected ways canonical URLs can impact your marketing efforts

As the saying goes, “first impressions are lasting impressions.” The same can also be said about an online users visiting a website for the first time. Competitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site. To understand evergreen content, think of the evergreen tree: Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content on a web page, Google will update the index.

Takeaway tips for authority sites

Even if the goals of a site do not line up with what you’re working on, ideas can be gained by studying who’s on top. The dates traditionally included in blog post URLs do not have to be there—and by removing those dates, you make archived posts look fresh. To have a sound SEO system you must have a good SEO strategy in place. Gaz Hall, an SEO Expert from the UK, said: "I noticed that when I made changes to my sites (and tracked them), sometimes traffic would increase."

The secret behind stickiness

Organic SEO should be the bedrock of any optimisation efforts that you undertake. Google I'm always amazed by the agility of Save Our Schools on this one. has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting. In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able to maintain 80% of the market. When trying to optimize your website for search engines, it can be tempting to take shortcuts. You may want to try tactics that will speed up the process and help you start ranking higher faster. But shortcuts and black hat tactics like keyword stuffing won’t help you; they may actually hurt you.