Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. Only 5% (or less) of top websites are performing at the level where black hat methods reap huge financial rewards, but even then the risks are just as great. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer. When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors.

Learning about social media is not difficult if you have a good teacher

A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. In the world of SEO, Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag. It’s like riffing to your favorite jam on the radio and creating your own silly songs. Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive.

Who is talking about our brand on social media sites, and what are they saying?

However, with the use of paid search advertising, there’s a higher chance you’ll notice organic searches. If I can tell this, so can Google. You want to make sure you’re covering topics to the best of your ability and staying away from “thin” content that does not provide any value to searchers. You can track your site’s progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly.

A few words on conversion rates

As well as working alongside a professional SEO agency, there are plenty of ways you can perform keyword research. Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully publish the content. Personal social media channels also help spread content easily. Popular topics often provide a lot of traffic. The standard rule of thumb is a minimum of 200-300 words per page. Gaz Hall, from SEO Hull, had the following to say: "In the early days of search engines, the 1990s, their work primarily consisted of sifting through a fixed index of websites for specific keywords and combinations."

This story about web portals will haunt you forever

In the past, research has shown that more than 95% of all searchers are long-tail. I'm always amazed by the agility of Save Our Schools on this one. If you think it’s hard to be on top at the moment, just wait until five years from now! Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such as “buy red sneakers.” Informational keywords, in contrast, focus on obtaining information. Buyers are in this phase, for example, when they want to know more about a product before they buy it. The success of your content promotion efforts highly depends on the content you have created. If your content is not good enough, then you can’t expect significant results.