If your Google keywords relate to your business or website, where is your site in the search results? In my experience optimizing PPC campaigns, there are many SEO factors that can help us improve the campaigns Quality Score and increase our ROI. 9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They, then come up with results (websites) whose keywords matches with that of the query. he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks.

This year will be the year of widgets

When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance of individual pages to particular subjects. They also create an avenue Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! for new traffic to visit your website.: When people search for information online, they’re looking for content that will satisfy whatever need they may have. Content that is valuable and useful gets shared. Create something people can use right away.

Don't waste your time on untargeted traffic

Can you go learn the basics of SEO? Research your target audience – If you’ve ever tried to do anything in the dark, then you obviously know how difficult it can be – trying to do SEO without knowing who your target audience is, or what they want, is the exactly same. If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of your web pages. Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target.

Update your webmaster tools on a regular basis

This type of suggestion tool might not be a great tool when creating your initial list, but it can be essential when creating blogs which will do extremely well in Google, Yahoo or Bing, as well as appeal to customers in social media platforms like Facebook, Twitter and Medium. Also, you need to remember that to us, quality is subjective, but to Google, quality is a calculated determination courtesy of their Panda update. When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to a large extent. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason."

Understanding link bait

Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. Citations A great example that I like to use is Profile Business. like these are essential when building authority and improving your site’s credibility. There are thus two ways to improve density: either increase the frequency with which certain phrases are used or reduce the overall number of words in the text area. A very common mistake many SEO’s make is to leave footprints when building backlinks. All your links should look natural, even those that you are building for SEO.