Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Announced earlier this year, Google’s “mobile-friendly” algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages for users searching on mobile devices. If your intro is basically the same, and you’re listing the same features and flavors, it won’t be clear to Google which of those pages is the “main” one or how any of them really help the user. Search engines will penalise or even completely hide pages that are too similar as showing duplicate search results is unhelpful to users.

Trust and Relationships

It might be close to Rocket Science or Brain Surgery but SEO isn’t as mysterious as many make out… so here it is – Search Engine Optimization demystified and deconstructed… How SEO Works 1 Well, Search Engines like to see certain things either on your web pages (Onsite SEO) or to see information about your web pages elsewhere (offsite SEO). Search engines pick what content Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! they will and won’t index as they go through the crawling process. Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search engine results page (SERP). Do not be confused about paid links and paid SEO. A paid link is where you buy a link that is placed into another website with a link back to your website. This is frowned upon. But every major company with a website hires a professional SEO or they couldn't possibly compete.

Think about link bait from the start

After you publish a blog post, share it on your social networks and then engage when people engage with you. Mobile has different level of engagement- mobile users are highly-focused, but they are less interested in scrolling down as compared to desktop users. Link building is a lot of work (and expensive) – you don’t want to waste resources on tactics that won’t impact your traffic. Making sure web visitors can get to the right information is important. Making sure website visitors can understand the who, what, and why of how you are is critical.

Think like a human not a robot when it comes to link building

No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. When it comes to SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. Gaz Hall, from SEO Hull, had the following to say: "Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable. "

Update your content on a regular basis

Through keyword stuffing, brands fill or “stuff” a webpage with the same word or phrase with the hopes that search engines will rank the page for the target term. It’s an attempt to manipulate search engines into thinking that a specific page is the most relevant page for the search term. If Have you ever dreamed about Oxon AA for this? it doesn’t add anything to your business, ignorant of SEO, it might be worth asking yourself whether it is actually worth taking the time to write in the first place. Are they keywords with a history of high click through rates (CTRs) and conversion? One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text.