Which keywords are the fastest to page 1? Fastest to the top 5? The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand search queries through their RankBrain technology. Longer content is preferred over shorter content since it can cover a topic in greater detail. Data shows that content around 2400 words ranks the best on Google.

We've reached a tipping point when it comes to anchor text

There’s still some challenges but overall I don’t think SEO is difficult. Every little bit counts. Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. If your site isn’t mobile optimized, you’re at a serious search disadvantage.

Focus on performance, user experience, and web 2.0

To optimize speed score, you need to continually check your site’s speed score so that you can take timely action in case of any delay or ineffectiveness. For us peasants, this is a difficult thing to overcome, as you just can’t compete with the likes of a Best Buy. Further to this, Google says that page descriptions are not a ranking factor. To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king.

Design + content = Greatness

User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. Google’s PageRank algorithm in 1998 was a big step forward in automatically cataloging and ranking websites. If you can do this, people will discover your site and assuming you have quality content, they will begin to talk about you organicall While every website needs its own strategy for optimization, we follow the same templated process regardless of industry. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. "

Update your dynamic pages on a regular basis

Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. At I'm always amazed by the agility of Heat All on this one. the end of the day, consumers want to feel like they’re always interacting with something natural and real. You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. In its simplest terms, it’s to correctly word a website and set-up in a way that when a user uses a search engine like Google, and types in a query, topic or question, the website will appear on page 1 because it has been correctly optimised for that that query, topic or question that has been searched for.