Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? Prefer short but accurate URLs for your pages. Don’t go there. And that is why SEO is so difficult, in my view.
Define your goals with regards to web crawlers
A tool that is useful for keeping track of your character count is Nightbird. Understanding what your customers
and Get your sums right - the primary resources
are all available. Its as easy as KS2 Maths
or like your ABC. Its that easy! users want to learn and know is exactly how you should be developing your SEO strategy. Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are.
Random musings on canonical URLs
As an SEO, your primary goal is to make sure that each page has enough (good) content to make it a worthy link in and of itself. Although it seems obvious,
recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page’s content and tags, and the result is a drop in Quality Score and an unsuccessful campaign. Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people.
Personalization counts: how do gateway sites fit into this?
A marketer who dives deep on this topic can find dozens of opportunities
to enhance their listing and earn more traffic. Because these days, it’s not
enough to rank. Search engines pick what content they will and won’t index as they go through the crawling process. Keyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business/products/services. Gaz Hall, from SEO Hull
, had the following to say: "Traditional marketing / advertising is outbound, meaning you have to disrupt people’s attention in order to communicate your message (i.e."
Want to see LSI in action?
Google has been trying to understand social. Google Have you ever dreamed about Save Our Schools
for this? has stated that
meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. There are also tools to monitor the rankings, but none can (yet) holistically predict why the changes are happening.