Go On Podcasts

Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. Make no mistake, negative SEO is a severe threat to your website and can decimate years of search efforts within a few days. Some growth opportunities …

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Ensure each page has a unique target keyword

There are many niche communities specialized in different topics, such as films, gaming, programming, marketing, etc. These communities don’t just bring people with common interests together, but also let members submit the latest, coolest content. A good trick is to dig into your Google Analytics to see the top …

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People still ask me about backlinks and its importance today

If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. However, it takes many years of industry experience to notice trends and developments to …

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Top trends in keyword density to watch

Then your rankings don’t really matter. Content is a very important part of your website but it is far from the only on page factor that will affect how well your website performs. For example, typically I can predict a fair portion of what will trend on Twitter any …

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The hidden agenda behind analytics

Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as you continually keep tabs on keyword search results, you’ll see some new sites sneak their way up. SEO is all about …

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The ultimate revelation of indexed pages

They are page-level signals and can be implemented in a meta tag or in an HTTP response header. Therefore, you will want to check that everything is intact with it. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. Many beginner …

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Expand your landing pages as necessary

Every piece of information about a page can be turned into a long list of words. SEO has been in the mainframe of digital marketing for little above two decades. Our talented team have provided professional SEO and SEM services for numerous businesses from a variety of different industries. Now …

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Put a profile photo on your Google+ account

An example of a Meta Tag that does not necessarily impact on SEO is the viewport Meta Tag; Sitemap files contain a list of page URLs that you want indexed and are read by search bots. Over the last several years, Google has made huge strides in driving better UX …

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Quality over quantity when it comes to social media

Now, you need to be absolutely sure that your website has the amount of pages that the search engine recognises, If not, your website is likely suffering from one of two problems. One issue often cited by those who believe links aren’t as important to SEO today is that …

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I urge you to think about backlinks

Testing The Website’s Global Navigation As you can tell from the screen shot of InMotion Hosting’s page, the global navigation is the set of links that can be accessed from any page on a website. A sitemap (with which you may well be familiar) is an HTML page …

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Let's talk about web 2.0

Content is important for every aspect of your marketing strategy. The benefits of having a SEO friendly website are vast, a huge advantage is the building of brand awareness. Google consistently changes its preferences as to what it ‘likes’ in a website – this is relevant because when someone searches for …

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Emphasizing fast results by using webmaster tools

In the short term, improving your SEO can have a dramatic impact on getting new customers. A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. 301 redirections carry …

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Is the featured snippet bubble bursting?

User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews! You will not be able to control when Googlebot and other search engine spiders …

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Monitoring Is the Key to Negative SEO Protection

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. If your company isn’t one that …

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This year will be the year of blogs

Bad content truly can do long-lasting damage to your website, brand and business. Maybe in the long term, strategies can be horned and shaped, eventually branching off into the style that you’d like to eventually implement, but to start with – you need to get people and on board, listening …

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Prioritize the metrics that you want to measure

While we have helped websites recover from Google Penalties we happily have never had one of our clients receive one. Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta …

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Reasons that people rely on webmaster tools

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. There is no registration or fee. Producing content that ranks well is clearly an important part of …

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More focus is put on link building

Today Search Engines take into consideration many additional factors other than just the sheer number of links when evaluating your offsite link profile: Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file …

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Consider bounce rates at the inception

What’s more; it’s totally free! A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score When it comes to word count …

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Quick tips regarding keyword research

Therefore, you will want to check that everything is intact with it. By constantly creating new content around your product page, you will be getting more and more pages indexed – eventually creating an authority and pushing your product further up page 1 for everyone to see. White Hat SEO are …

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Find words within a Web address

Social is also an SEO challenge for you. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. Setting up, planning and …

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Hidden facts about analysis

What keywords would my customer or target audience use to describe what they want? After a year long campaign, we go through an evaluation process to benchmark progress of the campaign. These files can also include metadata that describes when pages were last updated and how often different pages are …

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I urge you to think about non reciprocal links

While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get more people to visit your site. It’s a fact that longer load times mean …

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Reasons that marketers love backlinks

On page SEO refers to those elements on a site that make your page more likely to be served up when people are looking for products or services like yours. Six months of data or more are typically needed to make significant organic revelations. Site speed, from the front end …

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Quality over quantity when it comes to LSI

I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. When avoiding thin content penalties, duplicate content must be evaded at all costs. Getting the technical details of …

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Great ideas about link building to share with your colleagues

They can often be far too specific, far too generalised, or just not the common phrase used by customers. Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take a few hours, when it really takes a few weeks. This incorrect assumption …

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How do you feel about comment spam now?

Build your site with a logical link structure. Every page should be reachable from at least one static text link. The easier it is to read your content, the more likely it is that your readers will share it. Never Repeat to much your Keyword with Bold / Emphasis. It makes …

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The steps needed for putting LSI into action

Only links from quality and trusted websites that attract a high amount of traffic can have a serious and good impact on your website’s rankings. If an authoritative website links to yours, some of this “authority” is transferred to your site. Search engine optimisation (seo) when applied correctly and …

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Top trends in static pages to watch

Have you ever had someone ask you if you “Yahoo’d” something? There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be listed on such pages. Sometimes people try …

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Emphasizing fast results by using cloaking

People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It’s not only hard to grab your target audience’s attention but also difficult to outrank your …

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Personalization counts: how does cloaking fit into this?

A search engine is a powerful piece of software that utilizes algorithms. Sounds easy, right? You notice a spike in users or customers from a particular country or region. As you’ve probably identified at this point, SEO is incredibly detailed. But, it doesn’t need to be complicated. As …

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The broken link-building method aided by citations

The only problem is you have a poor 3G connection, meaning each website loads so slowly that you quickly give up. Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content’s structure the best places to put your keywords …

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Invest in CTR

Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users …

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The mysterious world of indexed pages

The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content. Thought and care should be given to social when formulating a search-program strategy. There are hundreds of different ranking factors that search engines, like Google, consider …

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Layout, formatting and meta tags combine to make great SEO

SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with …

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Hidden facts about keyword research

Google itself has said that around half of all mobile users are likely to visit a store after conducting a search for a local business. You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words …

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