Beginner's guide to analysis

If you want your website to rank well on Google, you’ll need to post high quality content. SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get …

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Be mindful of local search

There’s little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. It’s great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the …

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Things to avoid when dealing with web portals

Anchor texts are often highlighted or underlined so that the clickable text elements differ from the rest of a text. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. As opposed to general web directories …

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Design + duplication = Greatness

This can be difficult because you always have to stay on top of changes being made within the industry. Google and its furry animals have done a good job at identifying thin content and penalizing sites that publish it. The Web Crawler is a software that browses the World Wide …

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Go long-tail and forget doorway sites

Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. As well as …

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Make your content much more linkable and likable

Optimizing your site’s speed score is an important factor because your visitors aren’t going to wait around for your page to load. They have thousands of options to choose from on the web, and if your blog isn’t loading fast enough, they will hit the back button …

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Conduct keyword research for local terms

Build a unique contact page for each location that you operate and mark up your location information in Schema.org. Every site has at least a few internal links because you have to in order to link your content together. But it’s a benefit to your SEO efforts AND …

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Are search volumes affected by local search

You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called a “semantic universe,” which is like a spider web of related terms and synonyms. When you use terms that are similar to your keywords, your keywords get a bump too. If you’re …

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Clarification about web portals

While you don’t want to over do it, these keywords help Google associate your pages with searcher’s queries. This can hurt user experiences and impact search rankings.Your site should be free of broken links and configured to signal broken links to crawlers using a 404 response status …

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No amount of shouting will make you popular!

Further, many SEO specialists claim that people don’t see even the entire first page, but only the first 5 results, which is, when we take in considering that we want to get information quickly, a very understandable assumption. Choose your keywords carefully, and keep user intent as your primary …

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Boost Site Speed

Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. To successfully execute your search strategy, you should build its importance into every aspect of the organization—not just marketing. WordPress …

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The infamy behind LSI

Know where and how to use keywords in your content for maximum searchability. The better your web pages answer the question of the searchers, the more likely it is that search engines will show your pages on the search result pages. The content on your site should be organized in …

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Update your dynamic pages on a regular basis

Which keywords are the fastest to page 1? Fastest to the top 5? The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand …

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Reasons that people rely on search engine spiders

Content is important for every aspect of your marketing strategy. Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by giving them relevant and beneficial content and …

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Expand your CTR as necessary

If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or roughly 72%. The more redirects there are, the worse it gets. Many new marketing specialists tend to buy a few …

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Are you using the best revenue model for your business?

To learn more about 10x content, check out our post on Pubcon Las Vegas 2015 where the Geek Powered team was truly introduced to the concept. You need images not only to improve a user’s experience on your website but also because they have a positive impact on your …

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SEO Makes Dollars & Sense

Now, even if search engines change their algorithm and give no advantage to exact match domains (not likely in my opinion), I’m here to say that exact match domains have another benefit: They attract amazing anchor text associated with inbound links! Search Engine Optimisation is the process of designing …

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Quality over quantity when it comes to domain authority

Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher …

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Your SEO just blew me away

Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. While longer blog posts and articles generally outperform shorter ones, longer paragraphs do not. So if the image is decorative …

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Beginner's guide to link building

If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can do all you want and need to do there. When you are trying to figure …

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Things that make you love and hate bounce rates

I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number #1 again, but honestly, did they ever really stop being the top factor? The obvious engagement related thing is social media. Check …

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Focus on ROI Instead of static pages

A very wise woman once told me that fear holds us back (and she was right). Have the guts to do what other people don’t even fully understand, and get creative or as immersed in the product you’re marketing as you have to. If your web pages contain …

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Can backlinks help improve my search engine placement?

For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly. Duplicate content is not the only thing to be concerned with when it comes to search engines viewing your website as …

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Establish your position regarding gateway sites

Link building has been dead for years, for those who failed to adapt to the ever-changing rules and increased requirements on skills, tools, details, and perseverance. As an SEO, your primary goal is to make sure that each page has enough (good) content to make it a worthy link in …

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Make a good use of keyword stuffing

The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them …

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Adjust your appearance in search

If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. It’s important to make sure that the site you’d like a link from has a a number of DoFollow links …

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Are search volumes affected by LSI

Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. The goal of search engine optimization …

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Want to see LSI in action?

Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? Prefer short but accurate URLs for your pages. Don …

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It’s a win-win strategy with an emphasis on meta tags

Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. If you look through almost every single industry there is …

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Adjust your appearance in search by utilising meta tags

White Hat SEO – These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. Until Google get their act together, unethical and spammy SEO techniques (black …

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Can a techie truly understand web crawlers

Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit different types and amount of traffic. The safest and the most effective strategy is to mix those types of keywords in order to get different variety of traffic. Perhaps the …

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Here's what industry insiders think about quality

Even seemingly negligible factors like fast-loading pages can improve search engine rankings.: Make a point to search for your site on Google alternatives to see where you rank. As a business owner, you want your site to show up in results when it’s highly relevant to the user. Users …

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Pay attention to duplication

The markup languages have become more important to SEO. While it is true that you can talk or showcase everything under the sun, it is important that you have one primary topic that is vital to your business. To do this properly you need to focus on certain keywords. The …

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Learning about page rank

Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. Think broad and then drill down into more specific topics. You should never make your …

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Why backlinks matter

Few people bookmark or even save links to sites they visit, but simply trust they will be able to find them again once they return to Google. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of …

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