We've reached a tipping point when it comes to reporting

The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout …

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See what keywords you already rank for

But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. For example, there’s social media, but there’s also social bookmarking. Faceted navigation allows users to filter and narrow content and …

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This story about web portals will haunt you forever

Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. Only 5% (or less) of top websites are performing at the level where black hat methods reap …

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Education is the best legacy when it comes to analytics

Remember; never, ever, ever write your own reviews. Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a …

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Thinking about trust rank makes everything OK

Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign. Always keep an eye on your competitors. Find out what keywords they optimize their websites …

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Start simple, but don't forget landing pages

However, should you be able to rank highly for a generic keyword, you should expect a good amount of internet traffic from that keyword. Great copywriters know the importance of using “power words” during content creation – they evoke emotion. If you choose to work with a professional SEO agency, then …

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Unlocking the mystery of plugins

Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and "alt" attribute, both of which you should take advantage of. With White Hat tactics, Google is more likely to uphold your rankings as you …

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Questions to ask about plugins

SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. Use SEO strategies to build …

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Understand about rankings

More and more, the Search Engines are starting to consider social media references as important signals about your website and your company in general. Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos …

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Let's follow mobile search best practise

Engage with customers over social media, encourage them to comment on your articles and offer “How To...” guides and informative content instead of jumping on the “Why You Need To Buy Our Industry-Leading...” bandwagon. Go out of your way to consistently create detailed content that brings enormous value to the …

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Write a 1000+ words article about meta tags

Today, obtaining links is much more than just link building; it’s a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most. Too many internal links can result in the user getting frustrated by getting bombarded …

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Create content about inbound links

Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO …

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The back story of page rank

Conversion is a cost-effective, direct method of improving revenue. The solution that this site implemented was to add internal canonical tags to all the pages. Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. Well known search …

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Education is the best legacy when it comes to web 2.0

Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on …

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How do you feel about meta tags now?

What is the first thing that you do when you want to learn more about a product? What do you do when you're trying to find the solution to a problem? The vast majority of people carries out a search on Google or another search engine. Develop a buyer persona …

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Submit a XML Sitemap To Speed Up Indexing

Firstly, it’s worth checking out your website’s current page load time with Google’s handy PageSpeed Insights Tool. Focusing on user intent can help you as a business owner to optimize content based on ‘intent’ unlike before when you were optimizing content solely for SEO. It can help …

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Courting the crawl

Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect, a lead, and a sale. If you don’t understand how to link internally, that can always be learned. If you think there is a website that can …

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Latest developments in citations

Remember the last time you wanted to find a place to eat or solve a problem at home? It’s possible to use knowledge of search engines to negatively influence another’s ranking. In this article, we will explain to you what is evergreen content, how it can benefit and …

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The broken link-building method aided by scraping

Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO …

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Don’t forget SERPs

Likewise, search engines trying to interpret invalid HTML may misunderstand the content of a page. SEO is something that is constantly evolving and changing. Over the years, I’ve gotten very far with my on-page SEO strategy. You’d be surprised: Smart on-page SEO and especially internal link structure can …

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Personalization counts: how does keyword density fit into this?

Implementing the right SEO strategy is one of the most effective techniques in this regard. Search engine optimisation can help attract highly targeted traffic to your business – which can improve the sales and conversions over time. Make sure your website loads as quickly as possible and you’ll ensure your …

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When your use of dynamic pages becomes obsessive

One of the great way to build relations with your website users is through Blog Commenting. Initially building relations might take time but once you start doing regularly, you will be noticed. Moreover, you will gradually start building relations with the bloggers or site administrators etc. So what you can …

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Understanding content in relation to your marketing strategy

It can be duplicate content – same content but different headlines. Today, virtually every business has its own space over the internet and it does not matter whatever the size the business is. Most of these business owners who use SEO strategies are successful in getting customer attention through marketing over …

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Headings and HTML5

In 2013, Google announced an update to its algorithm that became popularly known as Hummingbird. The Web crawlers usually copy all the visited pages so that they can be later processed by a search engine. If you read something interesting on a blog, you should comment. Especially when a post …

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Small but important things to observe about SEO

Search engines will not consider your site to be an authority if the links are only emanating from one type of source. If you can’t create informative blog posts, which are written in an engaging manner, then even the best search engine optimisation strategies won’t help your content …

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A do-it-yourself guide to walled garden sites

If you decide to spend money on paid campaigns, consider spending them not only in favor of gaining backlinks, but to actually help people. There are plenty of charity and nonprofit organizations that are looking for sponsors. In return, they will mention you on their websites. It is widely understood …

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The latest trends in CTR

With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results. The standard rule of thumb is a minimum of 200-300 words …

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What's the story about non reciprocal links

Once Google understands the intent, it often will offer an excerpt from its Knowledge Base, which is a snippet of information from a highly trusted resource. You want your page title to accurately describe what your page is about but you also want it to be “clickable”. Meaning, you want …

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Can plugins help improve my search engine placement?

You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. You also as an SEO today have to be aware of how you impact other work in a business and how other work in a business impacts you. Content needs to …

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Reasons why marketers love onsite SEO

They always go on and on about the potential advantages and very, very rarely offer any practical advice on how to set up and manage your business’ content marketing strategy. Internal backlinks are created on your site or blog and there’s no external element in their creation. The reason …

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Things your competitors know about link bait

Similar to page titles, it’s unhelpful for users to see duplicate page descriptions in search results and when many pages share the same description that description is less likely to be shown. Today, the secret to SEO is no secret at all. It's common sense. Brands that rank high …

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Go long-tail and forget text links

The truth is that you can get bad links every day. Your competitors don’t want your website to rank well. They can plan a negative SEO attack, sending a lot of spammy links to your website. Organic search is a powerful channel for getting new customers, but SEO isn …

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Create a search marketing strategy based on plugins

During the taxonomy development phase, content managers can sometimes get carried away with category creation. It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won’t help your website reach a global audience. Creating content is an …

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Succeeding in SEO means paying attention to web portals

SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel each hour of learning has paid itself back over and over again …

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Search marketing implications related to web 2.0

Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs. Data analysis works in concert with the creative …

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Invest in duplication

For this reason, satisfying user interest should always be a priority throughout your SEO efforts. These items include the titles for your pages, meta descriptions and H tags. To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search engine’s guidelines …

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The death of 301 redirects

Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t …

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Random musings on keyword stuffing

As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your target audience will seek. And after coming a long way an SEO is called integrated digital marketing by some marketing experts. Spend some …

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