No-follow all backlinks

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. Remember that, ideally, you want no more than 2 hashtags per tweet, as this can make any tweet look …

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Carve out time for concentrating on blogs

Integration is a two-way street. Google is constantly looking for ways to improve the quality of their search results. You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand. SEO is a long-term commitment that …

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It’s a win-win strategy with an emphasis on rankings

Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for local businesses because local online searches lead to visitors and purchases. If you research your competitors, you will probably notice that they have …

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A focus on stickiness to benefit search engine placement

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. The idea is to make every piece of coding and the meta-tags of that particular optimised web …

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What your mum didn't tell you about static pages

Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. Away from on-page SEO, link-building is a huge factor in how search engines rank your web pages. Each time you write …

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Get familiar with the landscape of local SEO

Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the …

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Think about sitemaps from the start

Every site has at least a few internal links because you have to in order to link your content together. But it’s a benefit to your SEO efforts AND for your visitors to add in a few more internal links. It helps people and the search engines find your …

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Make sure your SEO checklist includes ROI for best results

For people who track their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything …

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The reason everyone loves keywords

Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. White Hat SEO These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they …

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A few words on metrics

Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination If …

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Finding Pages to Push Internal Links From

Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of …

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Can a techie truly understand plugins

According to Google, natural links leading back to your site are definitely something to strive for. We thirst for conversation rather than being lectured. Those who merely push their message and never listen or engage usually are not as successful. So when someone comments on your blog or on your …

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Reasons why marketers love page impressions

As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day, from social networks to search engines. They then use this data to tailor the content they provide us with to what they think will be most appealing, engaging or relevant …

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Don’t forget SERPs

The sheer apparent complexity of SEO is enough to turn some people away entirely. Search never truly was a text-only game — input methods like images, voice, and video content can be optimized for search. If you command authority in your specific niche, Google will always see you as an important …

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Go long-tail and forget citations

If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. Clearly, keywords are important. They always have been and they always will be. Search engines like …

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Understand about googlebot crawlers

One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region on specific days. Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the …

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Thinking about inbound links makes everything OK

Keywords are usually broken up and grouped based on the number of words within the query phrases. The more words in a keyword phrase usually the easier it is to rank for the term, since usually there is less relative competition. Sometimes you might find broken links to your website …

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Boost site speed and utilise text links

To a certain extent, it is not possible to attract robots. Google will visit your site often if the site has excellent content that is updated frequently and cited often by other sites. The hardest hit sites were article directories and press release sites. By using the Google My Bussiness …

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The hidden agenda behind domain authority

Social is an ever-changing element that delivers relevant experiences. Do you talk like your readers? With blog writing, for example, it is best to adopt a conversational tone, using words and phrases that resonate with the target audience. It is advisable to check regularly on your website’s rank and …

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Think about user generated content from the start

It takes a few weeks at a minimum to measure the page-level way, but with careful monitoring you can determine patterns that emerge. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Most of a SEO-based budget will …

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Analyse your existing duplication

If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve …

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Make indexed pages the main focus of your marketing tactics

When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation …

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Pay attention to non reciprocal links

Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? Decisions must be made at the outset of any project. Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your …

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Boost site speed and utilise 301 redirects

First, improved search engine rankings will ultimately drive more organic traffic to your website. This part of why having a blog can help build authority. This is where you encourage the reader to engage with your business on a more rewarding scale. They’re therefore considered to be “thin”.

Why …

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Difficult things about Google algorithms

App store optimization for mobile applications is a colossal industry. A common myth is that keyword density is the major determinant of a webpage's Google search ranking. Currently more than half of searches account for mobile devices. Search engines like unique content and content that is updated on a regular …

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Make sure you know exactly what you're doing with indexed pages

taking into account the content, the domain name, Meta tag content, relevant content and relevant content using text-modifiers among other- more complex criteria. That’s the hurdle every business owner faces after creating a website. Google wants to provide information-rich search results to its users so obviously it doesn’t …

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Small but important things to observe about onsite SEO

Google penalizes websites that are too slow to load as this result in a bad user experience. Load times are essential in that sense to coordinate with your IT or web guy about taking off some non-essential items that can slow your site down. One of the most effective ways …

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Thinking about citations makes everything OK

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Once all of your on page elements are fully optimised including but not limited to your …

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Concentrate on actionable rankings

When you regularly audit the performance of your website, it’s possible to keep track of noticeable changes on your pages. If you want to sell products on your website and need to drive customers towards it, then SEO can help. One day it’s perfectly OK to work in …

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Is this the end of cloaking as we know it?

If you want to get high rankings, include your keyword on the web page. Don't forget fundamental things such as making sure that your website is mobile-friendly, meta descriptions, etc. Data analysis is another critical role for the SEO in charge of a search program. You should definitely be using …

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Technical aspects of building links

Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your …

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Unlocking the mystery of dynamic pages

The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. When eCommerce websites copy product descriptions, supplied by the product manufacturer, and place them on their own product pages, they are put at an …

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SEO stands for Search Engine Optimization

It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. The faster your site loads, the better of course. A site that has many images …

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What everyone ought to know about 301 redirects

This would be useful to your readers and helps make your site look good in Google’s eyes. Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. Content, no matter how good it is, will always need …

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Don't over-do a particular element

When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page Page meta descriptions appear in …

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What everyone ought to know about dynamic pages

Some Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web listings, the page's description (the 'snippet') comes first. The color of the cowboy’s hat denoted if it was a good or a bad guy …

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A focus on mobile search to benefit search engine placement

Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny …

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Less is always better when it comes to page impressions

Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If you want to see your web pages on Google's search result pages, Googlebot has to visit your pages first. Here, a text …

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Questions to ask about CTR

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. The more digestible your text is, the more people will read your articles. Look for pages that have excessive links …

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Write a 1000+ words article about stickiness

Add more value to your words. If you can say something in fewer words, do so. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. Overusing keywords or keyword stuffing is a big …

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Quick tips regarding SEO campaigns

Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience. After all, your dish must appeal to readers for you to rank high. Do you talk like your readers? With blog writing, for example, it is best to adopt a conversational tone, using …

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Bridge the gap between your content and your audience

Content includes everything from press releases, blog posts and landing page content, to videos, articles and social media tweets. Google does everything in its power to reduce the effectiveness of black hat SEO and discourage disreputable agencies from using this type of strategy. However, while the use of black hat …

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SEO LSI keyword driven best practice

By default, whether a Web Developer is thinking about SEO or not, when they are creating the HTML shell for a site- It is common practice to utilize the title tags. Link building isn’t dead. Not by a long shot. Search engines treat customer reviews as new website content …

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Tell me more about googlebot crawlers

The idea behind PR is that a website with more links pointing to it must be of high quality and something that people want to read. Whether you are a previously established business, or you’re only just starting out on your exciting journey, this social media platform can play …

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Online marketing changes quickly when it comes to analytics

You can create your own hashtag and use it instantly. Read on for more information! There are two audiences that search must consider: carbon-based life forms and the artificially intelligent computational silicon ones. “Above the fold” is a term used to describe the area of a web page, which is …

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