Can a techie truly understand landing pages

Well-written page titles of a suitable length will help your pages stand out in search results and help search engines understand what your pages are about. I find that the more I read from other people’s perspectives on the industry, the more unique ideas I can bring to the …

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Reasons why marketers love web 2.0

When it comes to SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. There is invaluable information to be gained by …

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Explain to Your Client What Traffic Is Realistic to Expect

Copy what works but don’t follow the crowd: Find a good stream that isn’t overfished; stand where the current runs strongest; and use the right bait. From Google's point of view, it is not advisable to place the actual content of the page below the fold. The world …

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Latest developments in page impressions

The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a Website in SERPs (Search Engine Result Pages) to provide a short description about the Website. The only way unethical SEO techniques are ever going to be eradicated is when Google themselves …

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Reasons why you cannot learn page rank well

Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. Spend a little time thinking about how you can get inbound links for your website. Write informative, high-quality blog entries and share them on social networks …

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Remember that LSI make the web go round

With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own. To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search …

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Remember that LSI make the web go round

A Google research recently revealed that four out of five users trust search engines for local searches Mobile does not necessarily mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that’s their smartphone. The Twitter community, on …

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The steps needed for putting RSS feeds into action

They get used to one rule and a new rule comes into place, when in fact, if you look at the evolutionary direction of SEO, it’s been consistent throughout its history. The Google Webmaster Tool is a handy set of utilities that allows you to see your website or …

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Find out more about conversion rates

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them …

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Update your content on a regular basis

Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Announced earlier this year, Google’s “mobile-friendly” algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages for users searching on …

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Top trends in doorway sites to watch

Simply copy and paste content from your website into a search bar and place quotation marks around it. Google research has found that many queries are seasonal and can therefore be fairly reliably predicted. Amazon search and YouTube & Video search need to be taken into account, as search share of …

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Boost site speed and utilise 301 redirects

any time of year, for years on end, it sprouts needles that are green. Think hard about the overall message of your content, including the ideas that you are presenting to your readers. While building a better search engine optimization strategy, having a description tag that is efficient is a …

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Quick tips regarding gateway sites

Start by reviewing your content from a searcher’s perspective. Does it answer their questions? If not, rewrite your content to actually answer the question that people are asking in search or better address the topic they’re searching for. After a year long campaign, we go through an evaluation …

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“Monetisation first” approach

There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords. Google, now more than ever, don't just want more content, they want content that they feel is quality. Google reported similar …

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Continue to optimize your posts for readability

You probably entered a phrase or question in a search engine. Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that’s generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If …

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Technical issues affecting SEO have always existed

Every page should provide unique content that doesn’t appear elsewhere on the site. Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. Your homepage …

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Think about SERPs from the start

The user experience may deteriorate significantly since the text is no longer readable due to the frequent use of the same keywords and becomes irrelevant to the user. Most times, search engines have no way of finding these URLs. Nobody can be the internet’s police. Then in 2011, the …

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Never underestimate the influence of link research

Unfortunately, there's no easy way to do this - while many online tools can estimate the value of a link, they also tend to return false positives just because another site is new or little-known. Landing on your home page, your prospects may or may not know your company. Focus on …

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Discover the connection between user experience canonical URLs

Search engines are invested in providing users a great mobile experience. Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. This means it is even more competitive to get …

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Understanding link bait

If your Google keywords relate to your business or website, where is your site in the search results? In my experience optimizing PPC campaigns, there are many SEO factors that can help us improve the campaigns Quality Score and increase our ROI. 9 out of 10 people users make use …

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The truth about user generated content

Businesses consider social media a key element of their SEO strategies. Manipulation erodes user trust. Americans conduct more than 20 billion online searches a month, and worldwide, we type into a search box 131 billion times monthly. That’s 29 million searches per minute. (Google alone receives more than 1 …

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Can canonical URLs help improve my search engine placement?

Back in 2011, Google rolled out an update to their algorithm by the name of “Google Panda.” Panda caused an upheaval in the SEO world, and many of the practices that emerged as a result are still considered standards for SEOs today. Join popular online forums and post valuable comments …

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How to survive your first encounter with web portals

All in all, it is must to say that SEO is soul of internet marketing and without SEO digital marketing is dead or fails. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most …

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Aligning your goals in relation to citations

You cannot get away with keyword “stuffing” anymore but that’s not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages must be optimized according to it. Don’t get hyper-focused on particular short-form keyword searches unless you’re …

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SEO sitelink best practice

Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche. NAP stands for Name, Address and Phone Number. NAP is critical …

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Here's what industry insiders think about link building

by third parties (e.g. if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. No matter what niche your website is in, when you start writing …

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Online marketing changes quickly when it comes to social media

Six months of data or more are typically needed to make significant organic revelations. Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help …

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How to focus on SERPs

By refining your keywords, you can minimize your competition drastically, as well as boost traffic and conversions. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can …

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Search marketing implications related to web portals

The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. Using structured data, you can serve Google your address details in the most convenient way. Google is now …

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I bet you didn't know this about widgets

A permanent redirect from one URL to another indicates the original URL has changed for good. In terms of conversion and usability, it would be wise to place important content of a website “above the fold,” in other words, in the immediately visible area, since users focus most of their …

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The secret behind stickiness

Is it fun? Seo is really an integral part of digital marketing. The most important targeting decision is to figure out who the target actually is. Keyword-based titles help establish page theme and direction for your keywords.

Links are important, but not as important as they used to be

Getting …

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Update your onsite SEO on a regular basis

A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words …

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The mysterious world of conversion rates

I would recommend that you get your developer to noindex these pages. The common belief of ranking high in the search results is changing – the content strategies are not the main means, but generating the quality inbound links that stay as a much important SEO element to affect the ranking …

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Focus on ROI Instead of SEO

Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier" URLs for those that want to link to your …

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Is this the end of web portals as we know it?

Some CMSs allow you to access the same content via multiple URLs if you don’t set them up correctly. This causes issues when search engines don’t know which is the best version to choose. Fortunately, unless you are being spammy, most duplicate content issues don’t cause a …

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The secret behind webmaster tools

Authority sites are websites that are known by the industry to offer ‘quality’ content – such as news pages, online encyclopaedias, popular blogs etc. The spiders recognise these sites as ‘safe’, so any link to them will be highly regarded. In the long-term, if your website continues to post quality content …

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Reasons why you cannot fully understand keyword density

Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. Google is showing Context is King when it comes to indexing people in Google's Index. Personalization is one of the most talked about frontiers in search. The importance of keyword research is still …

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Random musings on link exchanges

The Penguin Update in April 2012 introduced a new algorithm to Google that detects an excessive misuse of keywords (keyword stuffing) in link texts. We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in …

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How to really understand gateway sites

Essentially, you rewrite it. Always ensure that unique content fills the majority of home page body content, as a homepage consisting merely of duplicated product blurbs offers little contextual value to search engines to rank the home page as highly as possible for target keywords in search engines. Check the …

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Reasons why marketers love landing pages

Every SEO program should be unique; each target audience has a place, too. Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive, and powerful. Finding …

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