Emphasizing fast results by using webmaster tools

In the short term, improving your SEO can have a dramatic impact on getting new customers. A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. 301 redirections carry …

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Find out more about conversion rates

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them …

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Is the featured snippet bubble bursting?

User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews! You will not be able to control when Googlebot and other search engine spiders …

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Update your content on a regular basis

Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Announced earlier this year, Google’s “mobile-friendly” algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages for users searching on …

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What your mum didn't tell you about static pages

Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. Away from on-page SEO, link-building is a huge factor in how search engines rank your web pages. Each time you write …

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Get familiar with the landscape of local SEO

Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the …

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Top trends in doorway sites to watch

Simply copy and paste content from your website into a search bar and place quotation marks around it. Google research has found that many queries are seasonal and can therefore be fairly reliably predicted. Amazon search and YouTube & Video search need to be taken into account, as search share of …

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Boost site speed and utilise 301 redirects

any time of year, for years on end, it sprouts needles that are green. Think hard about the overall message of your content, including the ideas that you are presenting to your readers. While building a better search engine optimization strategy, having a description tag that is efficient is a …

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Questions to ask about plugins

SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. Use SEO strategies to build …

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Quick tips regarding gateway sites

Start by reviewing your content from a searcher’s perspective. Does it answer their questions? If not, rewrite your content to actually answer the question that people are asking in search or better address the topic they’re searching for. After a year long campaign, we go through an evaluation …

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Understand about rankings

More and more, the Search Engines are starting to consider social media references as important signals about your website and your company in general. Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos …

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Let's follow mobile search best practise

Engage with customers over social media, encourage them to comment on your articles and offer “How To...” guides and informative content instead of jumping on the “Why You Need To Buy Our Industry-Leading...” bandwagon. Go out of your way to consistently create detailed content that brings enormous value to the …

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Think about sitemaps from the start

Every site has at least a few internal links because you have to in order to link your content together. But it’s a benefit to your SEO efforts AND for your visitors to add in a few more internal links. It helps people and the search engines find your …

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Write a 1000+ words article about meta tags

Today, obtaining links is much more than just link building; it’s a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most. Too many internal links can result in the user getting frustrated by getting bombarded …

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Create content about inbound links

Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO …

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Make sure your SEO checklist includes ROI for best results

For people who track their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything …

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The back story of page rank

Conversion is a cost-effective, direct method of improving revenue. The solution that this site implemented was to add internal canonical tags to all the pages. Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. Well known search …

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The reason everyone loves keywords

Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. White Hat SEO These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they …

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“Monetisation first” approach

There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords. Google, now more than ever, don't just want more content, they want content that they feel is quality. Google reported similar …

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Boost Site Speed

Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. To successfully execute your search strategy, you should build its importance into every aspect of the organization—not just marketing. WordPress …

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Continue to optimize your posts for readability

You probably entered a phrase or question in a search engine. Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that’s generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If …

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Education is the best legacy when it comes to web 2.0

Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on …

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Monitoring Is the Key to Negative SEO Protection

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. If your company isn’t one that …

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Technical issues affecting SEO have always existed

Every page should provide unique content that doesn’t appear elsewhere on the site. Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. Your homepage …

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A few words on metrics

Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination If …

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How do you feel about meta tags now?

What is the first thing that you do when you want to learn more about a product? What do you do when you're trying to find the solution to a problem? The vast majority of people carries out a search on Google or another search engine. Develop a buyer persona …

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Submit a XML Sitemap To Speed Up Indexing

Firstly, it’s worth checking out your website’s current page load time with Google’s handy PageSpeed Insights Tool. Focusing on user intent can help you as a business owner to optimize content based on ‘intent’ unlike before when you were optimizing content solely for SEO. It can help …

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The infamy behind LSI

Know where and how to use keywords in your content for maximum searchability. The better your web pages answer the question of the searchers, the more likely it is that search engines will show your pages on the search result pages. The content on your site should be organized in …

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Think about SERPs from the start

The user experience may deteriorate significantly since the text is no longer readable due to the frequent use of the same keywords and becomes irrelevant to the user. Most times, search engines have no way of finding these URLs. Nobody can be the internet’s police. Then in 2011, the …

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Courting the crawl

Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect, a lead, and a sale. If you don’t understand how to link internally, that can always be learned. If you think there is a website that can …

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This year will be the year of blogs

Bad content truly can do long-lasting damage to your website, brand and business. Maybe in the long term, strategies can be horned and shaped, eventually branching off into the style that you’d like to eventually implement, but to start with – you need to get people and on board, listening …

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Prioritize the metrics that you want to measure

While we have helped websites recover from Google Penalties we happily have never had one of our clients receive one. Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta …

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Reasons that people rely on webmaster tools

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. There is no registration or fee. Producing content that ranks well is clearly an important part of …

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Finding Pages to Push Internal Links From

Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of …

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Latest developments in citations

Remember the last time you wanted to find a place to eat or solve a problem at home? It’s possible to use knowledge of search engines to negatively influence another’s ranking. In this article, we will explain to you what is evergreen content, how it can benefit and …

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More focus is put on link building

Today Search Engines take into consideration many additional factors other than just the sheer number of links when evaluating your offsite link profile: Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file …

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Can a techie truly understand plugins

According to Google, natural links leading back to your site are definitely something to strive for. We thirst for conversation rather than being lectured. Those who merely push their message and never listen or engage usually are not as successful. So when someone comments on your blog or on your …

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Never underestimate the influence of link research

Unfortunately, there's no easy way to do this - while many online tools can estimate the value of a link, they also tend to return false positives just because another site is new or little-known. Landing on your home page, your prospects may or may not know your company. Focus on …

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Consider bounce rates at the inception

What’s more; it’s totally free! A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score When it comes to word count …

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Discover the connection between user experience canonical URLs

Search engines are invested in providing users a great mobile experience. Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. This means it is even more competitive to get …

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