The broken link-building method aided by scraping

Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO …

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Understanding link bait

If your Google keywords relate to your business or website, where is your site in the search results? In my experience optimizing PPC campaigns, there are many SEO factors that can help us improve the campaigns Quality Score and increase our ROI. 9 out of 10 people users make use …

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Quick tips regarding keyword research

Therefore, you will want to check that everything is intact with it. By constantly creating new content around your product page, you will be getting more and more pages indexed – eventually creating an authority and pushing your product further up page 1 for everyone to see. White Hat SEO are …

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Reasons why marketers love page impressions

As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day, from social networks to search engines. They then use this data to tailor the content they provide us with to what they think will be most appealing, engaging or relevant …

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Update your dynamic pages on a regular basis

Which keywords are the fastest to page 1? Fastest to the top 5? The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand …

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Find words within a Web address

Social is also an SEO challenge for you. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. Setting up, planning and …

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Reasons that people rely on search engine spiders

Content is important for every aspect of your marketing strategy. Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by giving them relevant and beneficial content and …

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The truth about user generated content

Businesses consider social media a key element of their SEO strategies. Manipulation erodes user trust. Americans conduct more than 20 billion online searches a month, and worldwide, we type into a search box 131 billion times monthly. That’s 29 million searches per minute. (Google alone receives more than 1 …

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Don’t forget SERPs

The sheer apparent complexity of SEO is enough to turn some people away entirely. Search never truly was a text-only game — input methods like images, voice, and video content can be optimized for search. If you command authority in your specific niche, Google will always see you as an important …

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Can canonical URLs help improve my search engine placement?

Back in 2011, Google rolled out an update to their algorithm by the name of “Google Panda.” Panda caused an upheaval in the SEO world, and many of the practices that emerged as a result are still considered standards for SEOs today. Join popular online forums and post valuable comments …

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Go long-tail and forget citations

If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. Clearly, keywords are important. They always have been and they always will be. Search engines like …

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Hidden facts about analysis

What keywords would my customer or target audience use to describe what they want? After a year long campaign, we go through an evaluation process to benchmark progress of the campaign. These files can also include metadata that describes when pages were last updated and how often different pages are …

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How to survive your first encounter with web portals

All in all, it is must to say that SEO is soul of internet marketing and without SEO digital marketing is dead or fails. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most …

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Aligning your goals in relation to citations

You cannot get away with keyword “stuffing” anymore but that’s not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages must be optimized according to it. Don’t get hyper-focused on particular short-form keyword searches unless you’re …

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SEO sitelink best practice

Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche. NAP stands for Name, Address and Phone Number. NAP is critical …

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Here's what industry insiders think about link building

by third parties (e.g. if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. No matter what niche your website is in, when you start writing …

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I urge you to think about non reciprocal links

While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get more people to visit your site. It’s a fact that longer load times mean …

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Reasons that marketers love backlinks

On page SEO refers to those elements on a site that make your page more likely to be served up when people are looking for products or services like yours. Six months of data or more are typically needed to make significant organic revelations. Site speed, from the front end …

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Understand about googlebot crawlers

One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region on specific days. Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the …

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Expand your CTR as necessary

If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or roughly 72%. The more redirects there are, the worse it gets. Many new marketing specialists tend to buy a few …

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Quality over quantity when it comes to LSI

I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. When avoiding thin content penalties, duplicate content must be evaded at all costs. Getting the technical details of …

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Are you using the best revenue model for your business?

To learn more about 10x content, check out our post on Pubcon Las Vegas 2015 where the Geek Powered team was truly introduced to the concept. You need images not only to improve a user’s experience on your website but also because they have a positive impact on your …

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Thinking about inbound links makes everything OK

Keywords are usually broken up and grouped based on the number of words within the query phrases. The more words in a keyword phrase usually the easier it is to rank for the term, since usually there is less relative competition. Sometimes you might find broken links to your website …

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Boost site speed and utilise text links

To a certain extent, it is not possible to attract robots. Google will visit your site often if the site has excellent content that is updated frequently and cited often by other sites. The hardest hit sites were article directories and press release sites. By using the Google My Bussiness …

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SEO Makes Dollars & Sense

Now, even if search engines change their algorithm and give no advantage to exact match domains (not likely in my opinion), I’m here to say that exact match domains have another benefit: They attract amazing anchor text associated with inbound links! Search Engine Optimisation is the process of designing …

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The hidden agenda behind domain authority

Social is an ever-changing element that delivers relevant experiences. Do you talk like your readers? With blog writing, for example, it is best to adopt a conversational tone, using words and phrases that resonate with the target audience. It is advisable to check regularly on your website’s rank and …

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Think about user generated content from the start

It takes a few weeks at a minimum to measure the page-level way, but with careful monitoring you can determine patterns that emerge. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Most of a SEO-based budget will …

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Analyse your existing duplication

If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve …

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Don’t forget SERPs

Likewise, search engines trying to interpret invalid HTML may misunderstand the content of a page. SEO is something that is constantly evolving and changing. Over the years, I’ve gotten very far with my on-page SEO strategy. You’d be surprised: Smart on-page SEO and especially internal link structure can …

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Great ideas about link building to share with your colleagues

They can often be far too specific, far too generalised, or just not the common phrase used by customers. Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take a few hours, when it really takes a few weeks. This incorrect assumption …

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How do you feel about comment spam now?

Build your site with a logical link structure. Every page should be reachable from at least one static text link. The easier it is to read your content, the more likely it is that your readers will share it. Never Repeat to much your Keyword with Bold / Emphasis. It makes …

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Online marketing changes quickly when it comes to social media

Six months of data or more are typically needed to make significant organic revelations. Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help …

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Make indexed pages the main focus of your marketing tactics

When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation …

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Personalization counts: how does keyword density fit into this?

Implementing the right SEO strategy is one of the most effective techniques in this regard. Search engine optimisation can help attract highly targeted traffic to your business – which can improve the sales and conversions over time. Make sure your website loads as quickly as possible and you’ll ensure your …

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Quality over quantity when it comes to domain authority

Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher …

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Pay attention to non reciprocal links

Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? Decisions must be made at the outset of any project. Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your …

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Your SEO just blew me away

Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. While longer blog posts and articles generally outperform shorter ones, longer paragraphs do not. So if the image is decorative …

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Beginner's guide to link building

If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can do all you want and need to do there. When you are trying to figure …

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The steps needed for putting LSI into action

Only links from quality and trusted websites that attract a high amount of traffic can have a serious and good impact on your website’s rankings. If an authoritative website links to yours, some of this “authority” is transferred to your site. Search engine optimisation (seo) when applied correctly and …

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Boost site speed and utilise 301 redirects

First, improved search engine rankings will ultimately drive more organic traffic to your website. This part of why having a blog can help build authority. This is where you encourage the reader to engage with your business on a more rewarding scale. They’re therefore considered to be “thin”.

Why …

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