How to focus on SERPs

By refining your keywords, you can minimize your competition drastically, as well as boost traffic and conversions. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can …

more ...

Top trends in static pages to watch

Have you ever had someone ask you if you “Yahoo’d” something? There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be listed on such pages. Sometimes people try …

more ...

Emphasizing fast results by using cloaking

People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It’s not only hard to grab your target audience’s attention but also difficult to outrank your …

more ...

Difficult things about Google algorithms

App store optimization for mobile applications is a colossal industry. A common myth is that keyword density is the major determinant of a webpage's Google search ranking. Currently more than half of searches account for mobile devices. Search engines like unique content and content that is updated on a regular …

more ...

Make sure you know exactly what you're doing with indexed pages

taking into account the content, the domain name, Meta tag content, relevant content and relevant content using text-modifiers among other- more complex criteria. That’s the hurdle every business owner faces after creating a website. Google wants to provide information-rich search results to its users so obviously it doesn’t …

more ...

Search marketing implications related to web portals

The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. Using structured data, you can serve Google your address details in the most convenient way. Google is now …

more ...

Small but important things to observe about onsite SEO

Google penalizes websites that are too slow to load as this result in a bad user experience. Load times are essential in that sense to coordinate with your IT or web guy about taking off some non-essential items that can slow your site down. One of the most effective ways …

more ...

Things that make you love and hate bounce rates

I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number #1 again, but honestly, did they ever really stop being the top factor? The obvious engagement related thing is social media. Check …

more ...

Thinking about citations makes everything OK

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Once all of your on page elements are fully optimised including but not limited to your …

more ...


Focus on ROI Instead of static pages

A very wise woman once told me that fear holds us back (and she was right). Have the guts to do what other people don’t even fully understand, and get creative or as immersed in the product you’re marketing as you have to. If your web pages contain …

more ...

I bet you didn't know this about widgets

A permanent redirect from one URL to another indicates the original URL has changed for good. In terms of conversion and usability, it would be wise to place important content of a website “above the fold,” in other words, in the immediately visible area, since users focus most of their …

more ...

Concentrate on actionable rankings

When you regularly audit the performance of your website, it’s possible to keep track of noticeable changes on your pages. If you want to sell products on your website and need to drive customers towards it, then SEO can help. One day it’s perfectly OK to work in …

more ...

The secret behind stickiness

Is it fun? Seo is really an integral part of digital marketing. The most important targeting decision is to figure out who the target actually is. Keyword-based titles help establish page theme and direction for your keywords.

Links are important, but not as important as they used to be

Getting …

more ...


Can backlinks help improve my search engine placement?

For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly. Duplicate content is not the only thing to be concerned with when it comes to search engines viewing your website as …

more ...

Establish your position regarding gateway sites

Link building has been dead for years, for those who failed to adapt to the ever-changing rules and increased requirements on skills, tools, details, and perseverance. As an SEO, your primary goal is to make sure that each page has enough (good) content to make it a worthy link in …

more ...

Is this the end of cloaking as we know it?

If you want to get high rankings, include your keyword on the web page. Don't forget fundamental things such as making sure that your website is mobile-friendly, meta descriptions, etc. Data analysis is another critical role for the SEO in charge of a search program. You should definitely be using …

more ...

Make a good use of keyword stuffing

The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them …

more ...

Technical aspects of building links

Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your …

more ...

When your use of dynamic pages becomes obsessive

One of the great way to build relations with your website users is through Blog Commenting. Initially building relations might take time but once you start doing regularly, you will be noticed. Moreover, you will gradually start building relations with the bloggers or site administrators etc. So what you can …

more ...

Adjust your appearance in search

If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. It’s important to make sure that the site you’d like a link from has a a number of DoFollow links …

more ...

Understanding content in relation to your marketing strategy

It can be duplicate content – same content but different headlines. Today, virtually every business has its own space over the internet and it does not matter whatever the size the business is. Most of these business owners who use SEO strategies are successful in getting customer attention through marketing over …

more ...

Unlocking the mystery of dynamic pages

The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. When eCommerce websites copy product descriptions, supplied by the product manufacturer, and place them on their own product pages, they are put at an …

more ...


Headings and HTML5

In 2013, Google announced an update to its algorithm that became popularly known as Hummingbird. The Web crawlers usually copy all the visited pages so that they can be later processed by a search engine. If you read something interesting on a blog, you should comment. Especially when a post …

more ...


Small but important things to observe about SEO

Search engines will not consider your site to be an authority if the links are only emanating from one type of source. If you can’t create informative blog posts, which are written in an engaging manner, then even the best search engine optimisation strategies won’t help your content …

more ...

A do-it-yourself guide to walled garden sites

If you decide to spend money on paid campaigns, consider spending them not only in favor of gaining backlinks, but to actually help people. There are plenty of charity and nonprofit organizations that are looking for sponsors. In return, they will mention you on their websites. It is widely understood …

more ...

SEO stands for Search Engine Optimization

It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. The faster your site loads, the better of course. A site that has many images …

more ...

The latest trends in CTR

With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results. The standard rule of thumb is a minimum of 200-300 words …

more ...


What everyone ought to know about 301 redirects

This would be useful to your readers and helps make your site look good in Google’s eyes. Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. Content, no matter how good it is, will always need …

more ...

What's the story about non reciprocal links

Once Google understands the intent, it often will offer an excerpt from its Knowledge Base, which is a snippet of information from a highly trusted resource. You want your page title to accurately describe what your page is about but you also want it to be “clickable”. Meaning, you want …

more ...

Don't over-do a particular element

When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page Page meta descriptions appear in …

more ...

Personalization counts: how does cloaking fit into this?

A search engine is a powerful piece of software that utilizes algorithms. Sounds easy, right? You notice a spike in users or customers from a particular country or region. As you’ve probably identified at this point, SEO is incredibly detailed. But, it doesn’t need to be complicated. As …

more ...

The broken link-building method aided by citations

The only problem is you have a poor 3G connection, meaning each website loads so slowly that you quickly give up. Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content’s structure the best places to put your keywords …

more ...

Can plugins help improve my search engine placement?

You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. You also as an SEO today have to be aware of how you impact other work in a business and how other work in a business impacts you. Content needs to …

more ...



Update your onsite SEO on a regular basis

A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words …

more ...

What everyone ought to know about dynamic pages

Some Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web listings, the page's description (the 'snippet') comes first. The color of the cowboy’s hat denoted if it was a good or a bad guy …

more ...

A focus on mobile search to benefit search engine placement

Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny …

more ...

Less is always better when it comes to page impressions

Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If you want to see your web pages on Google's search result pages, Googlebot has to visit your pages first. Here, a text …

more ...


Reasons why marketers love onsite SEO

They always go on and on about the potential advantages and very, very rarely offer any practical advice on how to set up and manage your business’ content marketing strategy. Internal backlinks are created on your site or blog and there’s no external element in their creation. The reason …

more ...

The mysterious world of conversion rates

I would recommend that you get your developer to noindex these pages. The common belief of ranking high in the search results is changing – the content strategies are not the main means, but generating the quality inbound links that stay as a much important SEO element to affect the ranking …

more ...

Invest in CTR

Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users …

more ...

Things your competitors know about link bait

Similar to page titles, it’s unhelpful for users to see duplicate page descriptions in search results and when many pages share the same description that description is less likely to be shown. Today, the secret to SEO is no secret at all. It's common sense. Brands that rank high …

more ...