Focus on ROI Instead of SEO

Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier" URLs for those that want to link to your …

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Is this the end of web portals as we know it?

Some CMSs allow you to access the same content via multiple URLs if you don’t set them up correctly. This causes issues when search engines don’t know which is the best version to choose. Fortunately, unless you are being spammy, most duplicate content issues don’t cause a …

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The secret behind webmaster tools

Authority sites are websites that are known by the industry to offer ‘quality’ content – such as news pages, online encyclopaedias, popular blogs etc. The spiders recognise these sites as ‘safe’, so any link to them will be highly regarded. In the long-term, if your website continues to post quality content …

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Are search volumes affected by LSI

Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. The goal of search engine optimization …

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Questions to ask about CTR

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. The more digestible your text is, the more people will read your articles. Look for pages that have excessive links …

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Write a 1000+ words article about stickiness

Add more value to your words. If you can say something in fewer words, do so. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. Overusing keywords or keyword stuffing is a big …

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Go long-tail and forget text links

The truth is that you can get bad links every day. Your competitors don’t want your website to rank well. They can plan a negative SEO attack, sending a lot of spammy links to your website. Organic search is a powerful channel for getting new customers, but SEO isn …

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Quick tips regarding SEO campaigns

Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience. After all, your dish must appeal to readers for you to rank high. Do you talk like your readers? With blog writing, for example, it is best to adopt a conversational tone, using …

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Create a search marketing strategy based on plugins

During the taxonomy development phase, content managers can sometimes get carried away with category creation. It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won’t help your website reach a global audience. Creating content is an …

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The mysterious world of indexed pages

The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content. Thought and care should be given to social when formulating a search-program strategy. There are hundreds of different ranking factors that search engines, like Google, consider …

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Succeeding in SEO means paying attention to web portals

SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel each hour of learning has paid itself back over and over again …

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Bridge the gap between your content and your audience

Content includes everything from press releases, blog posts and landing page content, to videos, articles and social media tweets. Google does everything in its power to reduce the effectiveness of black hat SEO and discourage disreputable agencies from using this type of strategy. However, while the use of black hat …

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SEO LSI keyword driven best practice

By default, whether a Web Developer is thinking about SEO or not, when they are creating the HTML shell for a site- It is common practice to utilize the title tags. Link building isn’t dead. Not by a long shot. Search engines treat customer reviews as new website content …

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Layout, formatting and meta tags combine to make great SEO

SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with …

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Tell me more about googlebot crawlers

The idea behind PR is that a website with more links pointing to it must be of high quality and something that people want to read. Whether you are a previously established business, or you’re only just starting out on your exciting journey, this social media platform can play …

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Search marketing implications related to web 2.0

Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs. Data analysis works in concert with the creative …

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Invest in duplication

For this reason, satisfying user interest should always be a priority throughout your SEO efforts. These items include the titles for your pages, meta descriptions and H tags. To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search engine’s guidelines …

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The death of 301 redirects

Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t …

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Random musings on keyword stuffing

As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your target audience will seek. And after coming a long way an SEO is called integrated digital marketing by some marketing experts. Spend some …

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Online marketing changes quickly when it comes to analytics

You can create your own hashtag and use it instantly. Read on for more information! There are two audiences that search must consider: carbon-based life forms and the artificially intelligent computational silicon ones. “Above the fold” is a term used to describe the area of a web page, which is …

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Want to see LSI in action?

Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? Prefer short but accurate URLs for your pages. Don …

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It’s a win-win strategy with an emphasis on meta tags

Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. If you look through almost every single industry there is …

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Adjust your appearance in search by utilising meta tags

White Hat SEO – These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. Until Google get their act together, unethical and spammy SEO techniques (black …

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Can a techie truly understand web crawlers

Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit different types and amount of traffic. The safest and the most effective strategy is to mix those types of keywords in order to get different variety of traffic. Perhaps the …

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Here's what industry insiders think about quality

Even seemingly negligible factors like fast-loading pages can improve search engine rankings.: Make a point to search for your site on Google alternatives to see where you rank. As a business owner, you want your site to show up in results when it’s highly relevant to the user. Users …

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Ready to get started now?

To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. Before entering a new market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. When you research keywords for your …

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Reasons why you cannot fully understand keyword density

Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. Google is showing Context is King when it comes to indexing people in Google's Index. Personalization is one of the most talked about frontiers in search. The importance of keyword research is still …

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Hidden facts about keyword research

Google itself has said that around half of all mobile users are likely to visit a store after conducting a search for a local business. You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words …

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Pay attention to duplication

The markup languages have become more important to SEO. While it is true that you can talk or showcase everything under the sun, it is important that you have one primary topic that is vital to your business. To do this properly you need to focus on certain keywords. The …

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Random musings on link exchanges

The Penguin Update in April 2012 introduced a new algorithm to Google that detects an excessive misuse of keywords (keyword stuffing) in link texts. We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in …

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This year will be the year of landing pages

Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured. The anchor text you use for a link should provide at least a basic idea of …

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Write a 1000+ words article about indexed pages

Linking that does not fulfill the reader's needs should be left and you should only focus on providing the readers with relevant and related data. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you …

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Clarification about text links

Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. You need to make more use of your unique selling point and brand identity than ever before. Don't forget that search/internet marketing is multi-faceted. Traditional Marketing …

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How do you feel about meta tags now?

This sort of traffic can be a great signal to search engines that you are delivering something on your site that your audience is interested in. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is …

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How to really understand gateway sites

Essentially, you rewrite it. Always ensure that unique content fills the majority of home page body content, as a homepage consisting merely of duplicated product blurbs offers little contextual value to search engines to rank the home page as highly as possible for target keywords in search engines. Check the …

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Things about stickiness you have to experience yourself

You basically need to provide what you could call “clues” that search engines use to understand content/photographs (ensuring your content has structure and isn’t just written for the SEO purposes). Search engines have made it clear: a vitally important part of the future of search is “rich results …

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