Small but important things to observe about web crawlers

Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat …

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Write about walled garden sites

If you want more traffic, read on… In the last couple of years, web masters have been faced with a new foe – in the form of Google’s Panda update. We’re lucky to have helped websites acquire over 10,000 links over the last 2 years – we also have …

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Headings and page impressions

Keywording like crazy for product pages, blogs, and press releases is not where it’s at for search programs any longer. Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO …

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Learning about page rank

Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. Think broad and then drill down into more specific topics. You should never make your …

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Reasons why marketers love landing pages

Every SEO program should be unique; each target audience has a place, too. Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive, and powerful. Finding …

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Update your blogs on a regular basis

Google, for example, uses focused crawling at least with regard to the fact that rarely or never updated websites are visited less frequently than regularly updated sites. Are they keywords with a history of high click through rates (CTRs) and conversion? Some people believe you can shove a bunch of …

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Why backlinks matter

Few people bookmark or even save links to sites they visit, but simply trust they will be able to find them again once they return to Google. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of …

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Make keywords a priority

If you’re looking to take things a step further, Google’s AMP format can further optimize mobile experiences by reducing load time and improving mobile search rank. So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects …

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Should more importance be given to scraping for search marketing?

Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality. Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply …

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