Things to avoid when dealing with web portals

Anchor texts are often highlighted or underlined so that the clickable text elements differ from the rest of a text. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. As opposed to general web directories …

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Thinking about trust rank makes everything OK

Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign. Always keep an eye on your competitors. Find out what keywords they optimize their websites …

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Carve out time for concentrating on blogs

Integration is a two-way street. Google is constantly looking for ways to improve the quality of their search results. You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand. SEO is a long-term commitment that …

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Find out more about conversion rates

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them …

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Consider bounce rates at the inception

What’s more; it’s totally free! A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score When it comes to word count …

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Find words within a Web address

Social is also an SEO challenge for you. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. Setting up, planning and …

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How to focus on SERPs

By refining your keywords, you can minimize your competition drastically, as well as boost traffic and conversions. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can …

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I bet you didn't know this about widgets

A permanent redirect from one URL to another indicates the original URL has changed for good. In terms of conversion and usability, it would be wise to place important content of a website “above the fold,” in other words, in the immediately visible area, since users focus most of their …

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Is this the end of cloaking as we know it?

If you want to get high rankings, include your keyword on the web page. Don't forget fundamental things such as making sure that your website is mobile-friendly, meta descriptions, etc. Data analysis is another critical role for the SEO in charge of a search program. You should definitely be using …

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Make a good use of keyword stuffing

The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them …

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Technical aspects of building links

Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your …

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A do-it-yourself guide to walled garden sites

If you decide to spend money on paid campaigns, consider spending them not only in favor of gaining backlinks, but to actually help people. There are plenty of charity and nonprofit organizations that are looking for sponsors. In return, they will mention you on their websites. It is widely understood …

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Personalization counts: how does cloaking fit into this?

A search engine is a powerful piece of software that utilizes algorithms. Sounds easy, right? You notice a spike in users or customers from a particular country or region. As you’ve probably identified at this point, SEO is incredibly detailed. But, it doesn’t need to be complicated. As …

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A focus on mobile search to benefit search engine placement

Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny …

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Why backlinks matter

Few people bookmark or even save links to sites they visit, but simply trust they will be able to find them again once they return to Google. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of …

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