This story about web portals will haunt you forever

Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. Only 5% (or less) of top websites are performing at the level where black hat methods reap …

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Quality over quantity when it comes to social media

Now, you need to be absolutely sure that your website has the amount of pages that the search engine recognises, If not, your website is likely suffering from one of two problems. One issue often cited by those who believe links aren’t as important to SEO today is that …

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A focus on stickiness to benefit search engine placement

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. The idea is to make every piece of coding and the meta-tags of that particular optimised web …

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What your mum didn't tell you about static pages

Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. Away from on-page SEO, link-building is a huge factor in how search engines rank your web pages. Each time you write …

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Get familiar with the landscape of local SEO

Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the …

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Top trends in doorway sites to watch

Simply copy and paste content from your website into a search bar and place quotation marks around it. Google research has found that many queries are seasonal and can therefore be fairly reliably predicted. Amazon search and YouTube & Video search need to be taken into account, as search share of …

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Education is the best legacy when it comes to web 2.0

Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on …

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More focus is put on link building

Today Search Engines take into consideration many additional factors other than just the sheer number of links when evaluating your offsite link profile: Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file …

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The broken link-building method aided by scraping

Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO …

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Are you using the best revenue model for your business?

To learn more about 10x content, check out our post on Pubcon Las Vegas 2015 where the Geek Powered team was truly introduced to the concept. You need images not only to improve a user’s experience on your website but also because they have a positive impact on your …

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Make indexed pages the main focus of your marketing tactics

When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation …

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Top trends in static pages to watch

Have you ever had someone ask you if you “Yahoo’d” something? There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be listed on such pages. Sometimes people try …

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Establish your position regarding gateway sites

Link building has been dead for years, for those who failed to adapt to the ever-changing rules and increased requirements on skills, tools, details, and perseverance. As an SEO, your primary goal is to make sure that each page has enough (good) content to make it a worthy link in …

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The latest trends in CTR

With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results. The standard rule of thumb is a minimum of 200-300 words …

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Questions to ask about CTR

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. The more digestible your text is, the more people will read your articles. Look for pages that have excessive links …

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It’s a win-win strategy with an emphasis on meta tags

Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. If you look through almost every single industry there is …

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Random musings on link exchanges

The Penguin Update in April 2012 introduced a new algorithm to Google that detects an excessive misuse of keywords (keyword stuffing) in link texts. We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in …

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Small but important things to observe about web crawlers

Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat …

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