Go long-tail and forget doorway sites

Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. As well as …

more ...

Top trends in keyword density to watch

Then your rankings don’t really matter. Content is a very important part of your website but it is far from the only on page factor that will affect how well your website performs. For example, typically I can predict a fair portion of what will trend on Twitter any …

more ...

Put a profile photo on your Google+ account

An example of a Meta Tag that does not necessarily impact on SEO is the viewport Meta Tag; Sitemap files contain a list of page URLs that you want indexed and are read by search bots. Over the last several years, Google has made huge strides in driving better UX …

more ...

“Monetisation first” approach

There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords. Google, now more than ever, don't just want more content, they want content that they feel is quality. Google reported similar …

more ...

This year will be the year of blogs

Bad content truly can do long-lasting damage to your website, brand and business. Maybe in the long term, strategies can be horned and shaped, eventually branching off into the style that you’d like to eventually implement, but to start with – you need to get people and on board, listening …

more ...

Reasons that people rely on webmaster tools

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. There is no registration or fee. Producing content that ranks well is clearly an important part of …

more ...

Latest developments in citations

Remember the last time you wanted to find a place to eat or solve a problem at home? It’s possible to use knowledge of search engines to negatively influence another’s ranking. In this article, we will explain to you what is evergreen content, how it can benefit and …

more ...

The truth about user generated content

Businesses consider social media a key element of their SEO strategies. Manipulation erodes user trust. Americans conduct more than 20 billion online searches a month, and worldwide, we type into a search box 131 billion times monthly. That’s 29 million searches per minute. (Google alone receives more than 1 …

more ...


Aligning your goals in relation to citations

You cannot get away with keyword “stuffing” anymore but that’s not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages must be optimized according to it. Don’t get hyper-focused on particular short-form keyword searches unless you’re …

more ...

Here's what industry insiders think about link building

by third parties (e.g. if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. No matter what niche your website is in, when you start writing …

more ...


Analyse your existing duplication

If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve …

more ...


Make sure you know exactly what you're doing with indexed pages

taking into account the content, the domain name, Meta tag content, relevant content and relevant content using text-modifiers among other- more complex criteria. That’s the hurdle every business owner faces after creating a website. Google wants to provide information-rich search results to its users so obviously it doesn’t …

more ...

Focus on ROI Instead of SEO

Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier" URLs for those that want to link to your …

more ...


The death of 301 redirects

Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t …

more ...


Can a techie truly understand web crawlers

Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit different types and amount of traffic. The safest and the most effective strategy is to mix those types of keywords in order to get different variety of traffic. Perhaps the …

more ...

Clarification about text links

Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. You need to make more use of your unique selling point and brand identity than ever before. Don't forget that search/internet marketing is multi-faceted. Traditional Marketing …

more ...

Write about walled garden sites

If you want more traffic, read on… In the last couple of years, web masters have been faced with a new foe – in the form of Google’s Panda update. We’re lucky to have helped websites acquire over 10,000 links over the last 2 years – we also have …

more ...