Conduct keyword research for local terms

Build a unique contact page for each location that you operate and mark up your location information in Schema.org. Every site has at least a few internal links because you have to in order to link your content together. But it’s a benefit to your SEO efforts AND …

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I urge you to think about backlinks

Testing The Website’s Global Navigation As you can tell from the screen shot of InMotion Hosting’s page, the global navigation is the set of links that can be accessed from any page on a website. A sitemap (with which you may well be familiar) is an HTML page …

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The steps needed for putting RSS feeds into action

They get used to one rule and a new rule comes into place, when in fact, if you look at the evolutionary direction of SEO, it’s been consistent throughout its history. The Google Webmaster Tool is a handy set of utilities that allows you to see your website or …

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Make sure your SEO checklist includes ROI for best results

For people who track their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything …

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Boost Site Speed

Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. To successfully execute your search strategy, you should build its importance into every aspect of the organization—not just marketing. WordPress …

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Continue to optimize your posts for readability

You probably entered a phrase or question in a search engine. Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that’s generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If …

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A few words on metrics

Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination If …

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Never underestimate the influence of link research

Unfortunately, there's no easy way to do this - while many online tools can estimate the value of a link, they also tend to return false positives just because another site is new or little-known. Landing on your home page, your prospects may or may not know your company. Focus on …

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Discover the connection between user experience canonical URLs

Search engines are invested in providing users a great mobile experience. Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. This means it is even more competitive to get …

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Thinking about inbound links makes everything OK

Keywords are usually broken up and grouped based on the number of words within the query phrases. The more words in a keyword phrase usually the easier it is to rank for the term, since usually there is less relative competition. Sometimes you might find broken links to your website …

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Boost site speed and utilise text links

To a certain extent, it is not possible to attract robots. Google will visit your site often if the site has excellent content that is updated frequently and cited often by other sites. The hardest hit sites were article directories and press release sites. By using the Google My Bussiness …

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SEO Makes Dollars & Sense

Now, even if search engines change their algorithm and give no advantage to exact match domains (not likely in my opinion), I’m here to say that exact match domains have another benefit: They attract amazing anchor text associated with inbound links! Search Engine Optimisation is the process of designing …

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Quality over quantity when it comes to domain authority

Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher …

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Difficult things about Google algorithms

App store optimization for mobile applications is a colossal industry. A common myth is that keyword density is the major determinant of a webpage's Google search ranking. Currently more than half of searches account for mobile devices. Search engines like unique content and content that is updated on a regular …

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Unlocking the mystery of dynamic pages

The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. When eCommerce websites copy product descriptions, supplied by the product manufacturer, and place them on their own product pages, they are put at an …

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The broken link-building method aided by citations

The only problem is you have a poor 3G connection, meaning each website loads so slowly that you quickly give up. Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content’s structure the best places to put your keywords …

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Create a search marketing strategy based on plugins

During the taxonomy development phase, content managers can sometimes get carried away with category creation. It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won’t help your website reach a global audience. Creating content is an …

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Here's what industry insiders think about quality

Even seemingly negligible factors like fast-loading pages can improve search engine rankings.: Make a point to search for your site on Google alternatives to see where you rank. As a business owner, you want your site to show up in results when it’s highly relevant to the user. Users …

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Ready to get started now?

To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. Before entering a new market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. When you research keywords for your …

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Hidden facts about keyword research

Google itself has said that around half of all mobile users are likely to visit a store after conducting a search for a local business. You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words …

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Make keywords a priority

If you’re looking to take things a step further, Google’s AMP format can further optimize mobile experiences by reducing load time and improving mobile search rank. So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects …

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