Ensure each page has a unique target keyword

There are many niche communities specialized in different topics, such as films, gaming, programming, marketing, etc. These communities don’t just bring people with common interests together, but also let members submit the latest, coolest content. A good trick is to dig into your Google Analytics to see the top …

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Design + duplication = Greatness

This can be difficult because you always have to stay on top of changes being made within the industry. Google and its furry animals have done a good job at identifying thin content and penalizing sites that publish it. The Web Crawler is a software that browses the World Wide …

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Remember that LSI make the web go round

With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own. To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search …

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Are search volumes affected by local search

You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called a “semantic universe,” which is like a spider web of related terms and synonyms. When you use terms that are similar to your keywords, your keywords get a bump too. If you’re …

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How do you feel about meta tags now?

What is the first thing that you do when you want to learn more about a product? What do you do when you're trying to find the solution to a problem? The vast majority of people carries out a search on Google or another search engine. Develop a buyer persona …

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The infamy behind LSI

Know where and how to use keywords in your content for maximum searchability. The better your web pages answer the question of the searchers, the more likely it is that search engines will show your pages on the search result pages. The content on your site should be organized in …

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Prioritize the metrics that you want to measure

While we have helped websites recover from Google Penalties we happily have never had one of our clients receive one. Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta …

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Quick tips regarding keyword research

Therefore, you will want to check that everything is intact with it. By constantly creating new content around your product page, you will be getting more and more pages indexed – eventually creating an authority and pushing your product further up page 1 for everyone to see. White Hat SEO are …

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Update your dynamic pages on a regular basis

Which keywords are the fastest to page 1? Fastest to the top 5? The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand …

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Go long-tail and forget citations

If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. Clearly, keywords are important. They always have been and they always will be. Search engines like …

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SEO sitelink best practice

Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche. NAP stands for Name, Address and Phone Number. NAP is critical …

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Reasons that marketers love backlinks

On page SEO refers to those elements on a site that make your page more likely to be served up when people are looking for products or services like yours. Six months of data or more are typically needed to make significant organic revelations. Site speed, from the front end …

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Think about user generated content from the start

It takes a few weeks at a minimum to measure the page-level way, but with careful monitoring you can determine patterns that emerge. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Most of a SEO-based budget will …

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Pay attention to non reciprocal links

Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? Decisions must be made at the outset of any project. Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your …

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Your SEO just blew me away

Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. While longer blog posts and articles generally outperform shorter ones, longer paragraphs do not. So if the image is decorative …

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Concentrate on actionable rankings

When you regularly audit the performance of your website, it’s possible to keep track of noticeable changes on your pages. If you want to sell products on your website and need to drive customers towards it, then SEO can help. One day it’s perfectly OK to work in …

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Can backlinks help improve my search engine placement?

For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly. Duplicate content is not the only thing to be concerned with when it comes to search engines viewing your website as …

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Small but important things to observe about SEO

Search engines will not consider your site to be an authority if the links are only emanating from one type of source. If you can’t create informative blog posts, which are written in an engaging manner, then even the best search engine optimisation strategies won’t help your content …

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What everyone ought to know about dynamic pages

Some Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web listings, the page's description (the 'snippet') comes first. The color of the cowboy’s hat denoted if it was a good or a bad guy …

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Write a 1000+ words article about stickiness

Add more value to your words. If you can say something in fewer words, do so. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. Overusing keywords or keyword stuffing is a big …

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Quick tips regarding SEO campaigns

Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience. After all, your dish must appeal to readers for you to rank high. Do you talk like your readers? With blog writing, for example, it is best to adopt a conversational tone, using …

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The mysterious world of indexed pages

The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content. Thought and care should be given to social when formulating a search-program strategy. There are hundreds of different ranking factors that search engines, like Google, consider …

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How do you feel about meta tags now?

This sort of traffic can be a great signal to search engines that you are delivering something on your site that your audience is interested in. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is …

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Headings and page impressions

Keywording like crazy for product pages, blogs, and press releases is not where it’s at for search programs any longer. Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO …

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