Beginner's guide to analysis

If you want your website to rank well on Google, you’ll need to post high quality content. SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get …

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We've reached a tipping point when it comes to reporting

The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout …

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Reasons why marketers love web 2.0

When it comes to SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. There is invaluable information to be gained by …

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People still ask me about backlinks and its importance today

If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. However, it takes many years of industry experience to notice trends and developments to …

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Let's talk about web 2.0

Content is important for every aspect of your marketing strategy. The benefits of having a SEO friendly website are vast, a huge advantage is the building of brand awareness. Google consistently changes its preferences as to what it ‘likes’ in a website – this is relevant because when someone searches for …

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Questions to ask about plugins

SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. Use SEO strategies to build …

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Can a techie truly understand plugins

According to Google, natural links leading back to your site are definitely something to strive for. We thirst for conversation rather than being lectured. Those who merely push their message and never listen or engage usually are not as successful. So when someone comments on your blog or on your …

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Don’t forget SERPs

The sheer apparent complexity of SEO is enough to turn some people away entirely. Search never truly was a text-only game — input methods like images, voice, and video content can be optimized for search. If you command authority in your specific niche, Google will always see you as an important …

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Expand your CTR as necessary

If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or roughly 72%. The more redirects there are, the worse it gets. Many new marketing specialists tend to buy a few …

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Emphasizing fast results by using cloaking

People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It’s not only hard to grab your target audience’s attention but also difficult to outrank your …

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Things that make you love and hate bounce rates

I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number #1 again, but honestly, did they ever really stop being the top factor? The obvious engagement related thing is social media. Check …

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What everyone ought to know about 301 redirects

This would be useful to your readers and helps make your site look good in Google’s eyes. Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. Content, no matter how good it is, will always need …

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The secret behind webmaster tools

Authority sites are websites that are known by the industry to offer ‘quality’ content – such as news pages, online encyclopaedias, popular blogs etc. The spiders recognise these sites as ‘safe’, so any link to them will be highly regarded. In the long-term, if your website continues to post quality content …

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Are search volumes affected by LSI

Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. The goal of search engine optimization …

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Succeeding in SEO means paying attention to web portals

SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel each hour of learning has paid itself back over and over again …

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Tell me more about googlebot crawlers

The idea behind PR is that a website with more links pointing to it must be of high quality and something that people want to read. Whether you are a previously established business, or you’re only just starting out on your exciting journey, this social media platform can play …

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Search marketing implications related to web 2.0

Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs. Data analysis works in concert with the creative …

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