Be mindful of local search

There’s little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. It’s great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the …

more ...

See what keywords you already rank for

But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. For example, there’s social media, but there’s also social bookmarking. Faceted navigation allows users to filter and narrow content and …

more ...

Latest developments in page impressions

The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a Website in SERPs (Search Engine Result Pages) to provide a short description about the Website. The only way unethical SEO techniques are ever going to be eradicated is when Google themselves …

more ...

The ultimate revelation of indexed pages

They are page-level signals and can be implemented in a meta tag or in an HTTP response header. Therefore, you will want to check that everything is intact with it. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. Many beginner …

more ...

Start simple, but don't forget landing pages

However, should you be able to rank highly for a generic keyword, you should expect a good amount of internet traffic from that keyword. Great copywriters know the importance of using “power words” during content creation – they evoke emotion. If you choose to work with a professional SEO agency, then …

more ...

Is the featured snippet bubble bursting?

User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews! You will not be able to control when Googlebot and other search engine spiders …

more ...

Think about sitemaps from the start

Every site has at least a few internal links because you have to in order to link your content together. But it’s a benefit to your SEO efforts AND for your visitors to add in a few more internal links. It helps people and the search engines find your …

more ...

Courting the crawl

Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect, a lead, and a sale. If you don’t understand how to link internally, that can always be learned. If you think there is a website that can …

more ...

Reasons why marketers love page impressions

As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day, from social networks to search engines. They then use this data to tailor the content they provide us with to what they think will be most appealing, engaging or relevant …

more ...

Reasons that people rely on search engine spiders

Content is important for every aspect of your marketing strategy. Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by giving them relevant and beneficial content and …

more ...


Understand about googlebot crawlers

One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region on specific days. Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the …

more ...

Great ideas about link building to share with your colleagues

They can often be far too specific, far too generalised, or just not the common phrase used by customers. Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take a few hours, when it really takes a few weeks. This incorrect assumption …

more ...


The secret behind stickiness

Is it fun? Seo is really an integral part of digital marketing. The most important targeting decision is to figure out who the target actually is. Keyword-based titles help establish page theme and direction for your keywords.

Links are important, but not as important as they used to be

Getting …

more ...

Understanding content in relation to your marketing strategy

It can be duplicate content – same content but different headlines. Today, virtually every business has its own space over the internet and it does not matter whatever the size the business is. Most of these business owners who use SEO strategies are successful in getting customer attention through marketing over …

more ...

Can plugins help improve my search engine placement?

You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. You also as an SEO today have to be aware of how you impact other work in a business and how other work in a business impacts you. Content needs to …

more ...

Is this the end of web portals as we know it?

Some CMSs allow you to access the same content via multiple URLs if you don’t set them up correctly. This causes issues when search engines don’t know which is the best version to choose. Fortunately, unless you are being spammy, most duplicate content issues don’t cause a …

more ...

Layout, formatting and meta tags combine to make great SEO

SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with …

more ...

Pay attention to duplication

The markup languages have become more important to SEO. While it is true that you can talk or showcase everything under the sun, it is important that you have one primary topic that is vital to your business. To do this properly you need to focus on certain keywords. The …

more ...

This year will be the year of landing pages

Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured. The anchor text you use for a link should provide at least a basic idea of …

more ...